Ask An Ambassador: It's What YOU Do That Matters

So true!  When I left Coldwell Banker a year ago and went to RE/MAX, I explained to every one of my listing clients that the listings belonged to the broker.  However, they could follow me if they chose to do so.  Every one of my clients chose to release the listing with the old brokerage and list with the new brokerage, saying, "We chose to work with YOU, not with Coldwell Banker.  It doesn't matter where you work, we want YOU."  It was very gratifying, but a ton of work at Christmastime.  My previous broker was furious because I took ten listings with me.  It really helped me to get through the COVID-19 pandemic to have those listings.  Thank you, God, for the loyalty of my wonderful clients!

Having made a move to a new brokerage last year after 10 years, my loyal Clients for Life cheered me on! I agree Bliz, that it is more about the individual rather than brokerage (most of the time) and keeping in touch so you are in front of them.

Yes, initially the confidence a certain brokerage gives certain clients might open a few doors, but in the end, it's all you. 

Great post and I like the above statement Liz & Bill!

They're looking for INFORMATION, and if YOU provide it, and then you execute the fundamentals, the chance something good will happen is much better than just relying on your broker's brand to attract business.

Liz and Bill Spear I agree with your sentiments. Consumers generally do not care as much about the brokerage, it is more about the service delivered.

Liz and Bill, I love your posts - always inspiring and thought-stimulating. If we just those questions often enough during our business planning the results will always be better.

How true ... good read Liz and Bill Spear ..
As the saying goes - we do business with people we like. Brokerage brand might be a starting point. But after that I believe everything is based on you as a person/agent - our own brand. I hope that our MLSs will start recognizing that the world is operating on brands. For some reason though we have our hands tied to become one. 

This post is making me really think!  Thank you for sharing Liz and Bill Spear 

Liz and Bill Spear I could not agree with you more that is why I have become a Homestarr . Have a great day and talk to you soon 

Hi Bill people are looking for information and great service as well.  I just now got off the phone with a AR referral and I can tell the client is a really good fit for us and likes our style and way of doing business. As for brand.....I don't think it's brand folks are looking for, most of them.

I was with a big name company one time for 5 years and after a couple consumers came in over time and ask for the broker and when they met him they you're not Charles Stallions, he was upset. But when the other agents there thought I have bought the company unbeknowst to them me really got upset. Many people in our community always thought I owned it. Point is as you say no one is looking for Mr. Big Box they are only interested in their agent or what someone can do for them. 

This is so true! Thanks for sharing this! 

So incredibly true, and your referrals also follow you.  You're only as good as yourself, and never, never trust your brokerage to be your business source.

So true,  it really is how you conduct yourself. Taking a few seconds to really think out what your next step is can determine your success 

Hi Bill:

There is so much truth to what you say. No doubt there are some buyers and sellers who are brand-loyal but if you do right by your buyers and sellers they will likely be loyal to you.

Have a great weekend!

Jeff

The school is only as good as the teacher your child gets. The hospital is only as good as the doctor or nurse. And the Brokerage is only as good as the agent you work with. Nice post Liz and Bill Spear 

So true Bill.  Margaret Rome Baltimore 410-530-2400 said it perfectly!

I’m coming back to this one and realizing that it all matters to all of us so much. Pretty much invaluable! :)

Liz and Bill Spear Thanks for inspiring my latest post! Your Brand Is You.

Liz and Bill Spear  Another insightful post - over the years on AR I have enjoyed following you and your successes! All the best - Lynn