We all have hot buttons and reasons that we do what we do. I am sure we are hoping to make a living selling Real Estate, but what is your focus? Is it the commission check? Is it the satisfaction of having a closing? For me, it is simply to do the best job I can for my sellers.
I tend to get very emotionally attached to my sellers property. I think this is one of the reasons I am able market them the way I do. A few months ago, I shared a story wtih you, A Client's love story....A $19,000 Price Reduction!. This lead ultimately came from my Active Rain blog.

Many of you have asked how it was going with this property. Well it SOLD! Are those not the best words we can ever hear? SOLD! SOLD! SOLD!
I have also been asked how I get 2 to 4 listings on average per week. I am going to share that with you right now.
This is a testimonial I received today from sellers that I will never forget, for they gave me a wonderful outlook not only to life, but on marriage...
" Somtimes we come across a person who does something so wonderful for us that words just can't convey your gratitude. This is how we feel about Brande and her selling our house.
Our house was previously listed with 2 other agents, who combined, didn't show the house as much as Brande did. She did everything possible to get a buyer, even after the market made such a drastic change. To make things worse, the county is perhaps going to lose its accreditation. Why would anyone want to buy our house? Because Brande did her job and she did it so well!
God placed a dream in mine and my husband's hearts several years ago to move to the coast of Alabama, where I grew up. We figured when he retired the timing would be perfect so in 2005, we bought a house down here and began making plans. We were trusting God and His perfect plan for our dream to be fulfilled.
It was no accident when my daughter called me one day and gave me Brande's name and number..she said, "Mama, you need to call her...She'll be the one to sell your house"...I thought yeah...ok...so what else is new? We'd already been listed with two other agents who had not sold it so I figured, why get excited. Brande looked around the house and then went outside into our little corner of paradise. She was thrilled to accept our house and my husband and I both knew, this lady was gonna get us moved to Alabama!
Brande had it in heart to sell our house because she knew there was a plan in place. I had gotten the most perfect job, but, it was in Alabama! I began working on Feb 25, so I came down and my husband came for the weekends. Once Brande learned of our situation, she was a force to be dealt with concerning the sell of our home. She knew that in the 39 years we'd been married, we'd never been seperated except for a fishing trip that my husband took years ago. Brande literally sat in front of the house trying to figure a way to get a buyer.
She contacted someone who had seen the house earlier and had loved it but the timing wasn't right. The person immediately wanted to see the house again...this was Mother's Day weekend. We signed a contract on Memorial Day and closed on June 5th.
No money can be placed on the joy that my husband and I now share because we can now begin our life in Alabama together! Brande has helped our dream come to pass and for this, she will not only forever be our friend, but also our hero...thanks Brande!" Janice and Danny Daniel, Alabama
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This for me, this is what makes everything I do soooo worth it. I dont care about the commission during the selling process. I don't care about it at closing. All I want to see is my sellers sitting at the closing table with a smile on their face, knowing that life has just begun once again. The commission is nice when it clears the bank!
The sell of this home should have happened YEARS ago. The home offered more features than anything in the area, and was a hard sale for that reason. This home looks like all the others, but behind it is true paradise. The superadequacies of this home was such, that it was going to take the PERFECT person to buy it.
I will be writing another post about the buyers side of this transaction in the next couple of days. That story is wonderful as well. The sellers and buyer really became friends. To see them at closing, sharing the history of the home and the buyer truly appreciating is what moves me.
Marketing is sooo key to selling into today's market. However, truly understanding your clients and their needs is more so important. I am connected to my sellers. I can feel their need and desire to sell. Sometimes, I have been known to shed a tear with them. Some tears are of joy, some are of sadness for the situation they face.
To Janice and Danny...I am glad that your finally home! God Bless you both!


Proudly Serving South Metro Atlanta for over 50 years!
The sale of your home is an important step towards your future. You deserve to have someone that is willing to work on your behalf, who is aggressive and will negotiate to make sure you're getting top dollar for your home. You should expect to be a priority, receive weekly updates and know your property is being marketed in a manner that can get a SOLD sign on it. Our market is changing daily; you deserve the knowledge and experience of a well-rooted company that can get your property SOLD.
Call today to sell your property or buy your next home in Atlanta Georgia, South Atlanta Georgia, Henry County, Jonesboro, Stockbridge, McDonough, Clayton County, Mallard's Landing, Heron Bay, Crystal Lake, Eagle's Brook, Eagle's Landing Country Club, Lake Spivey, Lake Spivey Country Club, Lake Jodeco, at 770-961-5520, Brande Bradford, Licensed Real Estate Professional.
Copyright 2008: Bradford Realty Group, All Rights Reserved. *Why we do what we do....I do it for my Sellers!*
Brande, that is a great testamonial and shows just how caring of a person you are when it comes to your sellers. Keep up the great work!