SpotRunner.com makes it easy to run TV ads on some major stations for a lot less than you would imagine. Nice looking ads can be produced for as little as $499.
I haven't tried it out yet and am looking for someone who might be able to share their experience with it.
I've played around with their site to create some sample campaigns. It amazes me how targeted you can get. You can target a large market like Atlanta or pick from about 20 smaller markets within the metro Atlanta area.
They have a large library of template ads that can be customized with your own pictures.
You can let the system automatically select the correct demographics for the category you are in. Select a weekly budget and it will create a campaign with specific times and channels.
The channels include Fox News, CNN, TNT, A&E, HGTV, ESPN, Turner South and others. It seems like most of the time slots are after midnight but some sample campaigns were showing spots on HGTV during prime time.
I created a sample 4 week campaign that had 494 spots for $5660 which works out to $11.46/spot. I wonder what the conversion rate would be? You could advertise specific homes while also sending viewers to your website where they have a chance of being converted from there.
Can you imagine the wow factor if you told a seller that their home would be advertised on CNN or Fox News?
Let me know if you ever had success from TV advertising.
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