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Micro Targeted TV Ads for $10 on Fox News and CNN

By
Real Estate Agent with Atlanta Communities Real Estate Brokerage GREC #208281

SpotRunner.com makes it easy to run TV ads on some major stations for a lot less than you would imagine.  Nice looking ads can be produced for as little as $499.

I haven't tried it out yet and am looking for someone who might be able to share their experience with it.

I've played around with their site to create some sample campaigns.  It amazes me how targeted you can get. You can target a large market like Atlanta or pick from about 20 smaller markets within the metro Atlanta area.

They have a large library of template ads that can be customized with your own pictures.

You can let the system automatically select the correct demographics for the category you are in.  Select a weekly budget and it will create a campaign with specific times and channels.

The channels include Fox News, CNN, TNT, A&E, HGTV, ESPN, Turner South and others.  It seems like most of the time slots are after midnight but some sample campaigns were showing spots on HGTV during prime time.

I created a sample 4 week campaign that had 494 spots for $5660 which works out to $11.46/spot.  I wonder what the conversion rate would be?  You could advertise specific homes while also sending viewers to your website where they have a chance of being converted from there. 

Can you imagine the wow factor if you told a seller that their home would be advertised on CNN or Fox News? 

Let me know if you ever had success from TV advertising.

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About the Author:  Tim Maitski has been a full time Realtor since 1999. He has sold several hundreds of homes in areas around metro Atlanta.  Tim started with RE/MAX Greater Atlanta and is now with Atlanta Communities Real Estate Brokerage.

 

Along with blogging on ActiveRain, he provides one of the best real estate websites in Atlanta at www.HomeAtlanta.com .

 

His proprietary  "Maitski Line Reports" chart out the absorption rates over the past 14 years in 37 different market areas.  Know when it's a good time to buy or a good time to sell.    

 

His online Property Tax Calculator allows you to compare property taxes in many counties and cities around the Atlanta area.  He provides the Atlanta MLS Power Search Tool that allows searches of homes using over 35 specific criteria.

 

Over the years, Tim has optimized his business so that he now can offer a huge 50% commission rebate to his buyers.  The more experience one gets, the easier the job becomes.

 

Tim also has a "Five Days to Sold" System that uses an intensive marketing blitz to create a showing frenzy that creates urgency and offers.

 

Tim is always looking to LinkIn with anyone who is interested in building their social network.

 

View Tim Maitski ●Atlanta Realtor●'s profile on LinkedIn

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