The agent with the highest PFA price gets the
listing
Three agents give listing presentations, who
does the homeowner choose to work with? All other things being equal, the
agent who 'says' the house should be listed for the highest
price.
Of course all the other things
are never equal. There will always be some differences between the
prospective agents.
This brings up the PFA (pulled from
A$$) listing prices that were seeing out there on the market
today. It is caused for a few reasons:
- The property owner wants as much as they can get (this is expected,
and the agents duty)
- The property owner is unrealistic (this is bad)
- The agent wants the listing at any cost (These agents aren't good or
around very much longer in this market)
- The agent doesn't know the market (this also is bad)
- The agent has a plan to take the listing and talk the owner down in price
at a later time (unethical)
What amazes me is how many of these agents are still
out there burning clients with this strategy, how many overpriced
listings there still are on the market, some even one year later. It's
too bad that more people don't sit down and analyse the true costs of
continuing to own and market a property over, especially when they may be
running multiple households, leaving the house vacant or renting at a
loss.
Stuart,
I believe we are just seeing the start of this trend. I hope not, but this is becoming more and more prolific around here. Something I refuse to do.