Late last week, I posted a blog post about how one might re-imagine the Home Pre-View tour that has been a Tuesday Morning Tradition for agents across the Grand Rapids area for decades. I admitted that it had been over a decade since I had been on a Broker New Listing Pre-View Tour as this activity fell into disuse for a number of reasons...notably, more Independent agents working out of their homes, Virtual tours and the price of gas.
Since we have new agents in our office, they wanted to have this experience, so we arranged to tour some of our home listings. It was quite an outing. We toured 7 homes and stopped towards the end for lunch in East town at the Green Well.
In my earlier post, I had suggested that there might be some ways in which we can update this activity for the 21st Century. Thank you for all who took the time to read and comment. Well, today, I decided to try something new myself and took my camera along. Take a look at what I did on Facebook.
When I started thinking about the potential outside of my traditional perspective, all sorts of new ways of Marketing came to my mind. Here are some other ways to make your Home Tour a viable marketing activity which continues to reap dividends long after you've been out for several hours in your car.
Post your Tour Link with tinyurl to Twitter, to tell people in your local area and beyond what you've been up to.
Upload pictures of your tour and places of interest to your LinkedIn profile. Invite people to ask questions about the places you saw and the homes you have listed.
Share more than just listing jargon...talk about the area, sites of interest and nearby attractions.
Post pictures and/or video to Flickr.com
Post pictures and/or video to Facebook. Share your album with Friends
Make a YouTube video about the area and the homes you see. Start a series as the local tour expert in your area. This can be very effective if you have a speciality such as highlighting a Foreclosure Tour of your local area.
Do a Real Estate Show on your tour and then export it all over the place. It will also index on google for all the addresses you mention.
And then of course...blog about it!
Do you have any other ideas? Feel free to share them below. I'll be happy to add them to the list
These are just a few simple suggestions on how you can take an activity like real estate touring which seems to be loosing steam and reinvigorate it with fresh perspective and imagination. This type of thinking not only creates ample promotion opportunities, but is a way to create true Value to your clients in the successful marketing of their home in ways that can be effective beyond the traditional norms of showcasing an area and listing. Today's homebuyer is shopping in a million different places. Are you engaging your buyer where they're looking?
picture of glass courtesy of petoos photostream on flickr.com
Pictures of homes from Audu Real Estate Home Listing Tour of June 23, 2008
Copyright 2008 Audu Real Estate All Rights Reserved
Lola Audu, is the Designated Broker & Owner of Audu Real Estate. Our company specializes in helping people buy and sell homes in the greater Grand Rapids, West Michigan area. We've had the privilege of helping hundreds of clients succeed in their goals of purchasing and selling property including demonstrated success in the negotiation of Short Sale Transactions. You can contact us via e-mail @ info@auduhomes.com or by phone at 616-791-0511.
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Wow Great Ideas!
Teresa Johnson
Solid Source Realty
www.AtlantaHomeStore.com