In these days, when many worry about speaking or writing an offending word, we have noticed that many bloggers have resorted to bland posts that are akin to mush! The posts have very little personality and will repel rather than entice someone to read that post.
The world of professional journalism and the media in general are two subjects that are mostly unfamiliar to many real estate marketing professionals. Yet, to fully engage in and leverage the amazing marketing benefits of social media you need to know at least two fundamentals:
- Social media is really not all that different from traditional media such as radio, newspapers, magazines and TV
- Without a distinct “Point of View (POV)” you are dead in the water before you even begin
A media is just a vehicle through which you can deliver content of interest that is compelling to your target market. What is bewildering to those engaged in marketing real estate is the concept of building an audience of raving fans.
Making the time to do this on top of your normal business routine is important. It can give you a spectacular competitive advantage because you will stand out from the crowd.
If you just consider the importance of one word, “SHARE”, you will understand the primary added value that social media has brought about and where its opportunity truly is. When you publish genuine, original and compelling content, the very mechanics of social media can facilitate the process of putting word-of-mouth advertising on steroids for you.
But, you might as well abandon the idea of becoming a publisher of content if your content is not original. More importantly, if you do not have a distinct and consistent POV, no one will pay attention to you over time and no one will share your content with others.
If your think of the blogs that you enjoy reading on the Active Rain platform, it is most likely because the authors took the time to say something important or meaningful to them. Now only that, you can sense their genuine point of view. What is your point of view?
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