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Does Your Blog Reflect Your Genuine Point of View?

By
Services for Real Estate Pros with Napa Consultants DRE00893924

In these days, when many worry about speaking or writing an offending word, we have noticed that many bloggers have resorted to bland posts that  are akin to mush! The posts have very little personality and will repel rather than entice someone to read that post.

 

The world of professional journalism and the media in general are two subjects that are mostly unfamiliar to  many real estate marketing professionals.  Yet, to fully engage in and leverage the amazing marketing benefits of social media you need to know at least two fundamentals:

 

  • Social media is really not all that different from traditional media such as radio, newspapers, magazines and TV
  • Without a distinct “Point of View (POV)” you are dead in the water before you even begin

 

A media is just a vehicle through which you can deliver content of interest that is compelling to your target market.  What is bewildering to those engaged in marketing real estate is the concept of building an audience of raving fans.

 

Making the time to do this on top of your normal business routine is important. It can give you a spectacular competitive advantage because you will stand out from the crowd. 

 

If you just consider the importance of one word, “SHARE”, you will understand the primary added value that social media has brought about and where its opportunity truly is.  When you publish genuine, original and compelling content, the very mechanics of social media can facilitate the process of putting word-of-mouth advertising on steroids for you. 

 

But, you might as well abandon the idea of becoming a publisher of content if your content is not original. More importantly, if you do not have a distinct and consistent POV, no one will pay attention to you over time and no one will share your content with others.

 

If your think of the blogs that you enjoy reading on the Active Rain platform, it is most likely because the authors took the time to say something important or meaningful to them. Now only that, you can sense their genuine point of view.  What is your point of view?

 

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WE SPECIALIZE IN
STRATEGIC BUSINESS DEVELOPMENT FOR
LUXURY REAL ESTATE,
FINE WINES & PHILANTHROPIC EVENTS

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                         Ron & Alexandra Seigel, Managing Partners

                                                  805.770.1129

                   If Gaining or Sustaining Market Leadership is Your Quest, we can help!

 

Comments (25)

Beth Atalay
Cam Realty and Property Management - Clermont, FL
Cam Realty of Clermont FL

Hello Ron and Alexandra Seigel, we should never lose who we are for the sake of friendships(at best) or business. Sadly, we are in a stage where anything we say publicly can be taken out of context. Several months ago, I paused several people on FB because of their constant political posts. One of them was a past client who picked up the phone and asked me and I was honest with this person. The result, them listing with another agent. That's fine, I'm not going to lie just to get a listing. 

Mar 10, 2021 08:07 AM
Bob "RealMan" Timm
Ward County Notary Services - Minot, ND
Owner of Ward Co Notary Services retired RE Broker

Excellent advise Ron and Alexandra Seigel . I try not to be bland but then again I am not trying to sell anything anymore and "Listing Posts" are hard ones to show your personality in. I just like yammering on 😄.

Mar 10, 2021 08:14 AM
Debb Janes
Nature As Neighbors - Camas, WA
Put My Love of Nature At Work for You

Honestly, I think it depends. Right now, there are certain current-event POVs that really have no place in business - or social media. Current events are just that, current. If you're talking about the core values that guide us kind of POV, then absolutely. How else can we attract the type of people we enjoy being around? 

Mar 10, 2021 08:19 AM
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

Hi Alexandra... when I have something to say, I say it... be it opinion-related or fact/statistics-related. Of course I try to say it without offending anyone. On social media, I'm reasonably circumspect about pushing my opinions on anyone. I hate it when it's done to me. If someone starts irritating me, I just ignore them. It's very hard to get a rise out of me on public forum.

Mar 10, 2021 08:21 AM
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello A, I know I am not that great of a blogger but I so try over the years.  Make it a great day!

 

Mar 10, 2021 08:42 AM
Sheri Sperry - MCNE®
Coldwell Banker Realty - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Hi Ron and Alexandra Seigel - How many times have we heard that once something is posted on the internet it is there forever.  I keep that in mind with all my posts.  I love where I live, work, and play, and do my best to showcase it any chance I get.  I know for a fact that clients have seen my body of work through "googling".  If I put it in a post, I mean what I say.  My domain is perfect for me because I literally and figuratively "Sell Sedona"! At times I feel like an ambassador for Sedona tourism. Ha ha.  Great post to make us stop and think about our POV.

Mar 10, 2021 08:58 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Beth Atalay I respect your honesty and I would have done the same thing.  I long gave up on FB years ago. We are happy with our friends, we all share the same values, but not the same views necessarily.   That makes our life interesting and fun, and we are always share new perspective.  A

Mar 10, 2021 09:23 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Bob "RealMan" Timm we never had to sell our listings.  We had great listings to sell, and people fell for our enthusiasm.  A

Mar 10, 2021 09:24 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Debb Janes EcoBroker and Bernie Stea JD. I love neutral subjects, although at times one is bound to hit a nerve with someone easily offended.  In our commercial practice we were friends, with all types of religions in Los Angeles, and all cultures.  I learned all the time different customs, different ways of greeting those.  I found it fun.   A 

Mar 10, 2021 09:28 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Nina Hollander 

There is a value in letting water roll off your back like a duck.  Ducks are very wise!  LOL A

Mar 10, 2021 09:30 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Will Hamm I do not critique, I know you are doing your very best, and thank you for that.  A

Mar 10, 2021 09:31 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Sheri Sperry - MCNE® I feel the same way about where we live and our lifestyle as you do.  That also went for Los Angeles, and Napa.  If I get upset at someone or something, we ranted and raved, (albeit for less thant 5 minutes), and then we move on happy faces...A

Mar 10, 2021 09:35 AM
Jeffrey DiMuria 321.223.6253 Waves Realty
Waves Realty - Melbourne, FL
Florida Space Coast Homes

In this post free speech era, I think it is prudent to be careful letting anyone know what you believe to be true.

Mar 10, 2021 10:04 AM
Kathy Streib
Cypress, TX
Home Stager/Redesign

Hi Ron and Alexandra - Very well said. People will want to read our posts if we can provide interesting information or stories and let who we are as a person come through.  As Debb Janes EcoBroker and Bernie Stea JD said...letting our core values shine in our posts is what people are looking for. 

Mar 10, 2021 01:10 PM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

 @Jeffrey Di Muria

I am an encyclopedia of neutral subsjects, and although I am sure someone can find something to bitch about or get offended by, they can do that to their heart's content.

A

Mar 10, 2021 01:11 PM
Anna "Banana" Kruchten
HomeSmart Real Estate - Phoenix, AZ
602-380-4886

This whold offended thing is so......you know!  It's hard to imagine writing and not writing in my style just to go along with the 'in the moment crowd think'. How boring! I don't pay attention to all that BS. Move along, nothing to see here!!  BTW your feature photo is not showing up. Must be to all the changes they're making today.

Mar 10, 2021 02:48 PM
Ed Silva, 203-206-0754
Mapleridge Realty, CT 203-206-0754 - Waterbury, CT
Central CT Real Estate Broker Serving all equally

We, (I) migrate to blogs where we feel comfortable with the flow of the author and appreciate the offerings of that author.  It's how most all feel as well. 

Mar 10, 2021 05:45 PM
Myrl Jeffcoat
Sacramento, CA
Greater Sacramento Realtor - Retired

I try to keep my blog authentic.  Being your genuine self is just easier.

Mar 10, 2021 10:28 PM
Myrl Jeffcoat
Sacramento, CA
Greater Sacramento Realtor - Retired

CONGRATULATIONS Ron and Alexandra, on having this blog FEATURED in the Old Farts Club group!  

Mar 10, 2021 10:29 PM
Brian England
Ambrose Realty Management LLC - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

I feel that mine does and I don't think I am afraid to write about anything within my personal life including my beliefs.  I understand that not everyone will agree and I don't need them to.  I doubt anything I say would offend someone, but if it does, they should let me know, haha.

Mar 11, 2021 04:36 AM