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Take it or leave it, you tell me...

By
Real Estate Agent with Prudential Fox&Roach The Belmonte Group

In the office the other day, there was a brand new agent on floor duty. When I say brand new, I mean brand new, not one transaction yet. She is a nice woman, very anxious to get her real estate career started, and very eager to gain clients.

She proceeds to tell me she had a lead call from a man who wanted to list his home, no questions asked. Sounds great, huh? Well, he wants to list his home for over $500,000, when the comps in his area clearly do not support that. Of course his house is the best on the block, yadda, yadda. You know how it goes. She is concerned on what to do.

Take the overpriced listing?? If she takes the over priced listing, she could recieve lead calls off of it, potentially gaining more clients. She could use this as advertisement for herself.

RUN from the overpriced listing.. If she takes the overpriced listing, she may be creating a world of problems for herself. She will be paying to advertise this property, which indeed is not going to sell at the price the homeowner thinks. Eventually the homeowner will get frutrated with her for not selling his property, or come to the realization he needs to lower the price.

WHAT WOULD YOU DO?

www.pricececilhomes.com

www.priceharfordhomes.com

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Cynthia Sloop
Community Association Manager - Indianapolis, IN
I've certainly been in spots where I would like to generate business some way some how BUT taking an overpriced listing just so I can get calls is not in the customers best interest or mine.  The customer will not like the fact that their listing just sits and that brings down my ability to sell my listings ratio too.  It stigmitizes the house and well you're Realtors, you know the reasons.  I want people to work with me because I'm honest and an awesome agent.  Not just because I folded and gave them what they wanted to hear.
Mar 12, 2007 07:46 AM
Theresa Cavanaugh
Global Realty Marketing - Appleton, WI

Neither - Advise the new agent (who I hope has a coach, trainer, or mentor) to set a listing appointment.  Make certain that she has her comps and presentation in order.  Hopefully, someone will go with her to ensure that she has help talking this potential client down.  I don't always get my clients to agree with my pricing, but I do get them to list in the ballpark or not at all.  Someone needs to educate this "newbie" so she doesn't get frustrated and quit before she really has the chance to shine.

With our company, I would be helping this agent compile the information (or review it) and go with her on a minimum of 5 transactions closed.

Mar 14, 2007 03:39 AM