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Better Blog Writing Techniques Post No. 5: Inviting Subscription to your Real Estate Blog

By
Real Estate Technology with Kinetic Knowledge

How much have you thought about direct subscription to your Real Estate Advertorial Media Blog?

Voluntary Direct Blog Subscription

Voluntary direct subscription by clients & prospects to your Real Estate Blog is a giant value to your business! Versus other forms of marketing and advertising, can you think of a more qualified opportunity to stay on a [warm to hot] buyers radar screen?

Search Findability & Online Brand

Sure, an active blog will support a real estate business in other important ways. If home buyers have the immediate ability to search, findability [or search marketing/ advertising] is an obvious benefit. Equally for those that do find you when searching, an enthusiastic knowledgeable and human online presence or approach to the blog should never be underestimated; however, if you could convert 50, 100 or even 1000 voluntarily connected subscribers *isn't it likely you'd have the closest connection to eventually serve your prospects with what they desire and with what they are eventually going to buy?* And remember, if they like you enough to volunteer a subscription it's a good bet many of them will recommend you to other who may like you too :-)

Pursue Direct Blog Subscription

We believe, you should preempt Real Estate Blog Subscription by inviting it. RSS is an immensely important sales channel with endless upside. If you're not confidant your market understands RSS you should be sure to have a blog that offers an email subscription option. Baja Sur Mexico Real Estate Blog owner Alfredo Cristo knows the value to his business of direct subscription: he actively *pursues it by sending his database of clients and prospects an email invitation to subscribe.* And rather than wait, his proactive effort has brought surprising direct subscription numbers to his Real Estate Blog.

Related Posts:

Chris Frerecks

Kinetic Knowledge LLC / Real Estate BlogsitesTM

Business Blogs / Real Estate Blogs 

Comments(4)

Ray Nelson
Exit Realty Expertise - Fredericksburg, VA

Great bit of advice.  I subscribed today to yours as I find your blog series extremely helpful. Thanks!  

Jun 24, 2008 03:59 AM
Kinetic Knowledge
Kinetic Knowledge - Brielle, NJ
Digital Marketing Agency

Hey Thanks Ray. Chris

Jun 24, 2008 04:01 AM
Frank Rubi
Frank Rubi Real Estate, LLC - Metairie, LA
FrankRubiRealEstate.com

Chris, this is a great idea to encourage subscription on the local level.

Jul 16, 2008 09:34 AM
Kinetic Knowledge
Kinetic Knowledge - Brielle, NJ
Digital Marketing Agency

Thank you Frank. You may find the introduction letter one client uses to generate subscription in this post -  Invite subscription to your Business Blog! - useful. He's had incredible success with it and now sends it our every couple weeks. Chris

Jul 17, 2008 12:18 AM