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Celebrate the First day of Spring!

By
Services for Real Estate Pros with Marte Cliff Copywriting

Here it is - and here is the typical March weather. After weeks with no snow, we had a dafodilsmcsnowstorm this morning that lasted about 15 minutes. Other parts of the country are getting "real" snow - the kind that piles up.

But meanwhile, it IS the first day of Spring, so we know sunny days and flowers are ahead. A neighbor told me she's starting to see early flowers trying to push through the ground. I look forward to seeing their sunny faces soon!

Which brings me to a funny email I got this morning. It was from a seed company with a message to hurry up and buy more seeds, because...

"It's not too late to plant short-season crops."

I should hope not!

For the first time ever in March, I planted 2 short rows in a raised bed. Green onions and beets. Supposedly they will withstand the 26-28 degree temps we have each night. In general, it will be a month before I get serious about planting - and longer than that before the more temperature-sensitive crops can go in.

Right now, there's still ice under the dirt anywhere that doesn't get direct sunlight.

Was that just a marketing mistake, or is that seed company located somewhere warm?

I'm wondering if this morning's message from the seed company was intended for the first day of summer. That would make a lot more sense!

It IS a good reminder to read what you wrote before you send it.

If you're using one of your archieved messages, check to make sure it doesn't reference the wrong time of the year.

Last fall I saw messages saying "Now that Spring is nearly here." In February I read an ad urging me to order in time for Christmas. I'm still seeing sidebar ads asking for donations to the 2020 election

Those ads DO make the sendes look a bit foolish! Since part of your job is to pay attention to details, it's not a look you want.

One more thing - while you're checking for dated material - proofread one more time. You can never proofread too often!

 

Comments(10)

Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Marte,

I find that you can never proof read enough, and those ads you refer to are dated.  Many folks are on automatic with digital marketing.  A

Mar 20, 2021 12:06 PM
Marte Cliff

Yes they are Ron and Alexandra. That's not a good idea if some of your ads are time-specific!

Mar 20, 2021 03:37 PM
Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

It's the first day of Spring, but you could have fooled me!!  it's windy and cold here today.... if the sun were not shining brightly, it would be 40 out today!!

Mar 20, 2021 12:58 PM
Marte Cliff

Barbara - at least you've got some sun. We've got overcast skies, wind, and 36 degrees. Brrr... The day I planted seeds we had sun and 60. I want more of that!

Mar 20, 2021 03:38 PM
Debb Janes
Nature As Neighbors - Camas, WA
Put My Love of Nature At Work for You

We have rain on this first day of Spring, but there are cheery flowers blooming in dots of color around the landscape. I'll take it! 

Mar 20, 2021 01:14 PM
Marte Cliff

You're ahead of us. No cheery flowers here yet. However, something is going on because the air smells sweet.

Mar 20, 2021 03:40 PM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Marte, my chives are turning green after two feet of snow last week.  Wish I still had my garden.  

Mar 20, 2021 02:01 PM
Marte Cliff

Joan - my son keeps asking me why I want to do all that work. I say because it's fun. I love crawling around in the dirt!

Mar 20, 2021 03:40 PM
Ed Silva, 203-206-0754
Mapleridge Realty, CT 203-206-0754 - Waterbury, CT
Central CT Real Estate Broker Serving all equally

I have written the date a couple of times today and still did not recognize that it was the first day of spring. Nothing is blooming in the yard and won't for  bit yet

Mar 20, 2021 02:46 PM
Marte Cliff

Ed - nothing is blooming here either. No sense in getting impatient about it. Before long, the men in my neighborhood will all be whining because "It's too hot." Last year in April our neighbor started that when the thermometer got to 70. I told him to stop it and wait for 85.

Mar 20, 2021 03:42 PM
Ray Henson
eXp Realty of California, Inc. (lic. #01878277) - Elk Grove, CA
Realtor

I hope your beets and green onions do well.  Kudos to you for getting an early start.  It is warmer here and very spring like, but I have not started my vegetable garden yet.

Mar 20, 2021 03:17 PM
Marte Cliff

Raymond - Thanks for the good wishes. I hope so too. Last year my neighbor planted things too early and what didn't wash away in the rain rotted in the ground - of course that was corn and beans and a bit later.


This is the first time I've planted early because it's the first time I got the entire garden weeded and ready before I put it to bed for the winter. Usually I have to weed before I can plant. 😃

Mar 20, 2021 03:45 PM
Kathy Streib
Cypress, TX
Home Stager/Redesign

Hi Marte- I do get your point with this post. And as for plants and gardening...in Texas we're all trying to replace the plants and in some cases trees that were killed by our Valentine's Day snow and freezing weather. My Sago Palms are sad looking. 

Mar 20, 2021 06:22 PM
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

Good morning, Marte... amen to the suggestion to read, re-read, and re-read again. I learned that lesson almost 50 years ago when starting out in the corporate world... and have never forgotten it.

Mar 21, 2021 05:43 AM
Chris Ann Cleland
Long and Foster Real Estate - Gainesville, VA
Associate Broker, Bristow, VA

Proof reading is so important.  Every time I proof something, I find an error.  

Mar 22, 2021 05:29 PM
Patricia Feager, MBA, CRS, GRI,MRP
DFW FINE PROPERTIES - Flower Mound, TX
Selling Homes Changing Lives

Marte - I really appreciate your eagle eye, knowledge and expertise!

Mar 24, 2021 03:22 PM