Most people that are responsible for recruiting in the real estate industry have encountered the following scenario...

"I know joining your company would benefit my business, but..." You can all probably fill in the rest. They know your company would offer them something of value. You have explained every detail in what your company offers, the training, the support, the coaching, business planning, marketing and the office environment they will be joining. They know their business would benefit by making a change in how or where they do business, but something is holding them back.

It is hard to make a choice, because the prospect feels that there is no turning back once the choice has been made. They will inform their manager or broker they have decided to move their license. Their current manager or broker will offer them something to stay. The new company will be elated at the decision to join their company, while the old manager will be upset someone chose to leave. Every choice seems to have an "upside" and a "downside".

It seems that for many people, the "best choice" is always harder to choose than the "easiest choice." Changing companies does take effort. Our company has a transition plan to help you in all the details that need to get done, but in the end, each agent that chooses to join us needs to put forth some effort as well. It hasn't deterred many, but I know there are others "out there" that have chosen to stay where they are, not because they are happy, but because it's easier.

Their past clients know right where to find them, so they don't need to call each one, or mail an announcement, or update their blog. Life is easier. They don't have to get new business cards printed; the old ones are still in the same pocket they have been in for years. Their business is down, but they can just make do on less than what they made last year.  At least they won't have the expense of changing companies, and maybe their broker will give them a couple of extra leads if they choose to stay.   

The best choices always seem to be the hardest choice to make. What is best for you, your career in real estate, and your business, is not always the easiest choice. Sure, you can stay where you are and keep life the way it is right now, but is that the best you can do for your business?