I was perusing the web today reading some different articles and I came across one that made an impact.

It was A Little Known Secret To Having A Successful Business And Loyal Customers by Dawud Miracle. In his article he goes on to explain why his grandmother for about 30 years has been buying a new car from the same salesman every fours... it's because she likes him.

This got me thinking about how we treat our clients and how we perceive the different things we do.

For example:

• Do we treat buyers and/or sellers as another transaction, another deal, or as a person?
• Do we attend training to make more money or to become better servants?

I have always said that what we do is so much more than real estate, and this really fits in to this mindset. We get to see dreams come true and be part of the process of  that dream becoming a reality. Training is there to help us become better at what we do so we can help people better. When we are working with a home buyer and  home seller, do we make a priority to really learn thier why and figure out what really matters?

What we do will not be complete unless we strive to meet our clients where they are. By keeping the focus on them  we let them know that they are important (because they  are!) By taking the time to learn about the whys we prove that we care and want to get to know them. We can't serve buyers and sellers if we fail to get to know them.

Every person we have ever helped whether it be to get a mortgage, to establish insurance coverage, to buy a  home, to sell a home, or anything else IS NOT ANOTHER TRANSACTION! We are linking ourselves to them, establishing a relationship, and increasing the size of our family.

I commented on his article, "I think this goes along with the mindset that if you give the customer an experience they will never forget… they will never forget it! Profound I know, and it can bite us in the tail or can raise us to the clouds. Of course the destination is up to us and the experience we give our customers."

Let me end with another quote by Dawud Miracle, where he noted, "And in their interactions is a little known secret to business success and customer loyalty - feeling. It’s not what you do that’s important with your clients and customers, it’s how they feel about what you do that’s important."