The big question ALL sellers want to know when interviewing an agent to list their home is "what are they going to do to sell it?"  The answer is not ever that simple because there is never one thing that sells a home....just many events that lined up perfectly to close the deal..and sometimes luck, but many answers you will probably hear will vary.  No matter what response you get, the one you must tell yourself you MUST hear is EXPOSURE.  How do you get that?

There is now no question, no argument and no fierce debate on what gives a home for sale the greatest exposure....the Internet. 

In 1995 when the Internet was just really getting off the ground and high speed Internet was still just a dream, about 2% of future home-buyers searched on the Internet to find a home...hence, not many agents advertised there because that channel wasn't a staple as it is today.  Today 84% (and growing) of home-buyers search the Internet for their next home.  This number has a chain reaction which benefits buyers, sellers and agents.  What the Internet has done is cut down driving around for weeks looking at houses...7.6 weeks looking is now 4 weeks.  Open Houses for the most part are antiquated because the consumer can see homes online 24 hours 7 days a week.  The power agents use to have of hording information on homes forcing prospective buyers to call them is gone; now they will get a call when the prospective houses are narrowed down to 2 or 3.

The bottom line is make sure your Listing Agent uses channels via the Internet to expose your home.  Buyers are 900% more likely to find their future home on the Internet vs. newspaper ads.  They are also 3400% more likely to find their future home on the Internet vs. magazine home book ads.  For more information on the Real Estate Market in general feel free to visit our site.

*Stats from NAR 2007