I just came across the work of Zephyr real estate agent, Luba Muzichenko. As far as marketing is concerned, Luba does two things very well. First she is host to a very valuable and local blog titled "The Avenues Blog." (photo below-www.theavenuesblog.com)



The Avenues Blog is a neighborhood blog covering the Sunset and Richmond districts and does a fantastic job of integrating photos and events. If I lived in this area there is no reason why I wouldn't bookmark or create an RSS feed to this site. Very impressive.

Secondly, Luba has created one of the best agent websites I have seen in a long time. (www.LubaSF.com) It provides insightful and useful information to buyers and sellers. I love the fact that she hosts a market report on the top of the page with information all homeowners are after. Additionally the site is exceptionally well organized and attractive. Most of all I like the fact that Luba does not try to recreate a company website by adding in a hundred different links, links to MLS, weather reports and so on.



What an outstanding model of content for agent marketing on the web. Do yourself a favor and take a look at her stuff. It's not often you see such great execution in the real estate world.



Matthew S. Gosselin is the author of My Blue Goose, Exploiting The Wow Factor In Real Estate Marketing. The book can be purchased on MyBlueGoose.com or Amazon. Stay tuned for more information about his new book, "Stand Out, Stick and Stay. Transforming Real Estate Marketing"