In today's world, we spend so much time on Facebook, Twitter, Instagram, and other digital media that it's easy to overlook more trusted & traditional venues for marketing.
Engaging, local content helps to inform and educate your prospects by speaking to all aspects of their lives. It also helps support local business to advertise or at least contribute to it, and it reaches people in a way that common digital media may not. It's all about being where your competition isn't - as well as stay top of mind where they are.
Strategically tying together compatible marketing efforts and platforms (websites, blogs, emails, social media, email, direct mail) and integrating them all into one engine is definitely more powerful than the sum of its parts.
Engaging, local content ideas can be
- Housing market updates
- Local selling strategies
- Local event calendars
- Area specific home maintenance tips
- Tax levies and issues
- Housing developments and construction projects
- City Council updates
- Community spotlights and local hot spots
- Charity directories
- Local amenities and activities
This list can go on for a while. Look around your local community for areas wher you can contribute content, buy advertising, and be more visible in your local community.
Content establishes connections with sellers, buyers and prospects alike before they even decide to list their property or look for an agent. Content builds awareness and awareness generates decisions.
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