Branding Moment: This Brand "Pull"Pulled" Us In!
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As we were walking down the aisle at El Rancho Market in Santa Ynez, ready to check out, this brand "pull"ed us in to stop and take a photo. The price is certainly appealing as is the blessing and rating of the "Wine Enthusiast!"
We liked the label featuring two types of wine openers, one for the chardonnay, and the other for the cabernet sauvignon. It is clever and well-thought out brand. It is clear, simple and to the point.
And, no, we did not buy it! We are not fond of the Paso Robles County wine making style. We are fond of the label!
Written by Ron & Alexandra Seigel-
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805.770.1129
— Ron & Alexandra Seigel, Managing Partners
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