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How to choose the right CRM application for you

By
Education & Training

 In today’s time, we all know the importance of using Customer Relationship Management (CRM) in our business or company. You all know how important it is to build long-term relationships with your customers, engage them in conversations, and eventually increase sales and achieve your business goals faster.

CRM applications make sure to provide the right set of information according to the specific kind of customers by processing and analyzing the customer data, finding opportunities, creating sales strategies, and finally sending the right campaigns and promotional messages. It also allows you to segment your customer contacts as per their preferences and interests and help you focus on potential clients.

You might be thinking “How do I choose the right CRM application for my business?” or “What factors should I keep in mind while implementing CRM in my business or company?”

Generally, when looking for the right CRM app, companies will look at the pricing plans, the features, the assistance provided, if customizations are available, how the software works, any unique features, and CRM trends.

Some CRM app features that are important are:

  1. Contact Manager
  2. Sales tracking
  3. Sales Automation
  4. Communication Channels

Our top recommended personal CRM app, Covve:

  • Covve will automate reminders and will notify you when it’s time to reach out to your customers, to make sure you never lose touch.
  •  Sends alerts of News that might be affecting your contacts (e.g. News about their company acquiring another firm) so you are always up to date and have an excuse to start a conversation.
  •  Follows a contact centric approach that helps you to focus on your business partners and customers.
  •  Provides you with a dedicated activity tab so you can easily find all your notes, tags, activities, etc. for a contact in one place.
  •  Discover many more Covve features by downloading the app for free now!

What should you look for in a CRM application?

When selecting your first CRM application for your business keep in mind:

  • User Friendly- Most businesses do not want to spend a lot of time learning complex, enterprise-grade software. They generally look for applications that are easy to use and analyze by everywhere involved in the business. Luckily, there is no CRM expert required to use the tools mentioned below.
  • Low Cost- No business will ever ignore the cost when deciding on which CRM application to go for. Mainly because costs play a very important role for any business to survive. The tools mentioned below will make sure that you can choose the lowest cost option and with the necessary features.
  • Customizable- The CRM application solution you are choosing must meet all the requirements for your business. Try to select a tool that allows you to customize and is the best fit for your business needs.
  • Integrates with other applications- Select the CRM application which lets you integrate with other applications so that you can mix the data collected and get useful insights for your business.
  • Customer Support- Along with CRM applications being user friendly, it should also provide you quick and constant assistance whenever you face a problem. You need to choose a CRM tool that provides you with good customer support.
  • Mobile Support- Nowadays people spend a lot of their time on mobile phones and want to complete all their work through their mobile devices rather than on a desktop or a laptop. Therefore, the CRM solution you choose must have a strong mobile component.

Bottom line

CRM applications are beneficial for your business not only to increase revenue but will also help to expand your business network. CRM tools will help you to focus on your customers, stakeholders, and audience first.

Your investment in CRM applications is for long term growth and achievement of business goals faster!

Comments (2)

Sham Reddy CRS
Howard Hanna RE Services, Dayton, OH - Dayton, OH
CRS

Thanks for sharing Samantha!!!

CRM applications make sure to provide the right set of information according to the specific kind of customers by processing and analyzing the customer data, finding opportunities, creating sales strategies, and finally sending the right campaigns and promotional messages.

Apr 02, 2021 04:23 AM
Johnathan Rosenthal

Hi, I recently started my new site in which everyone can get the best template. And I want to make a mobile application for it, Few days ago learned to make a free mobile application with the help of andromo. I want to know Customer Relationship Management more, So I am searching for it on google And found this page in which you can shared brief information about it. 

Oct 20, 2021 05:03 AM