Branding Moment: A Yolk & Butter Inspiration!
I think that Ron and Alexandra Seigel taught me something new with this post. I don't know much about roses, but they certainly are beautiful.
Pictured above is a Julia Child rose. A week ago, we were talking about roses with a friend, and he mentioned that he had a Julia Child rose. It was gifted to him by a rosarian who was part of the team that developed the rose.
The inspiration for color was the color of butter and the yolk of an egg. They chose a floribunda style (lots of buds on a single stem as well a lots of petals). Our friend explained that the bright yellow color reflected the yolk and as the rose opened up it paled into the color of butter.
Julia loved the even butter gold color & the licorice candy fragrance. Yet it wasn't just the old-fashioned blooms that inspired the recipe. The perfectly rounded habit, super glossy leaves & great disease resistance finish off the dish.
"Anything that says 'healthy' I stay away from... Giving up butter, for instance, means that in about two years you will be covered in dandruff."
~ Julia Child
"If you're afraid of butter, use cream."
~ Julia Chidl
"I think one of the terrible things today is that people have this deathly fear of food: fear of eggs, say, or fear of butter. Most doctors feel that you can have a little bit of everything."
~ Julia Child
"The egg can be your best friend if you just give it the right break"
~ Julia Child
And that is the nature of a brand, it distills the essence of someone's personality, and it speaks for them in a subliminal way! And when explained, it is an "aha moment"!
Written by Ron & Alexandra Seigel-
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—Ron & Alexandra Seigel, Managing Partners
805.770.1129
— Ron & Alexandra Seigel, Managing Partners
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