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Project Blogger

The goal is simple: We will be selecting 10-15 blogging coaches to each train a real estate blogging apprentice of their choice. Over the course of about 4 months, the blogging coaches will aim to develop the most successful real estate blogger they can.

The coaches and apprentices will be chronicling their Project Blogger experiences on their own blogs and the Project Blogger group on ActiveRain.

Here are the details:

Pre-Season: March 12th - April 8th

      Getting the 'kinks' worked out.
      Developing the blogsite
      Hand calisthenics

Competition Begins: April 9th

No more excuses, the race is on.

Competition Ends: July 15th (14 weeks later) - winners will be announced at Inman's Blogger's Connect

Judging:

Each week a new guest judge is rotated in.
Guest judge evaluation weighs 85% of weekly point scores
ActiveRain community weighs 15% of weekly point scores
Examples of confirmed guest judges we plan to invite:

* Brad Inman, president of Inman News

* Matt Heaton, CEO ActiveRain

We will be inviting some really exciting guest judges from the non-real estate blogging world as well!

Scoring:

Points will be distributed to the top teams on a weekly basis.
The team with the most points at the end of the competition will win the competition.

Each week our judges will select their top 5 teams in order of performance for the week.
Each judges will allocate:
100 points for 1st place
80 points for 2nd place
65 points for 3rd place
50 points for 4th place
35 points for 5th place.
ActiveRain members will also be able to vote for their favorite team of the week.
ActiveRain member point allocation will conform with the above distribution.

Judging Criteria:

Judges and ActiveRain members will be instructed to judge the Project Blogger groups using the following criteria:

a. Degree of innovation in approach
b. Consistency
c. Quality of postings
d. The Apprentice's community involvement
e. Traffic or reach of apprentice's blog(s)
f. Documentation of experience and participation in ActiveRain's Project Blogger's group
g. Cost effectiveness of campaign
h. Improvement/progress of the apprentice
h. Business viability of approach

Prizes:

ActiveRain will be donating $5,000 to the winning team's charities of choice.
The blogging coach and apprentice will each be allowed to direct $2,500 of the $5,000.
Superstardom.

Selecting An Apprentice:

Each coach will be allowed to pick their own apprentice.
The only criteria regarding experience of apprentice is that they have not generated any business or leads from blogging before the start of the competition.

Budget:

Each apprentice will bear the costs of their own blogging efforts.
No budget restrictions
Budgets must be published in the Project Blogger blog on ActiveRain.

The Competitors:

This is not the final list of coaches. Some may not be able to formally commit to the competition and we may add a few more.

1. Dustin Luther, RainCityGuide
2. Jeff Turner, RealEstateShows
3. Greg Swan, BloodhoundBlog
4. Jim Cronin, RealEstateTomato
5. Teresa Boardman, StPaulRealEstateBlog
6. Joe Ferrara & Rudy Bachraty, SellsiusBlog
7. Ardell DellaLoggia, SearchingSeattleBlog
8. Pat Kitano, TransparentRealEstate
9. Joel Burslem, FutureOfRealEstateMarketing
10. Jonathan Washburn, ActiveRain
11. Frances Flynn Thorsen, theRealtyGram
12. Drew Meyers, Zillow

P.S. THANK YOU Jim Cronin for designing the Project Blogger logo and helping to draft this post!!

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Update: Six amazing years after creating ActiveRain I am no longer CEO. I'm now focusing 100% of my efforts on revolutionizing the daily deals industry through the DailyTicket community. We are taking on Groupon and LivingSocial with our revolutionary business model powered by local franchise business owners and our focus on building strong communities through remarkable experiences.

Posted by Jon Washburn on 03/13/2007 03:52 PM

Comments (106)

project blogger

Originally posted at: jonwashburn: Project Blogger

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106 Comments on Project Blogger

MAR

2007

This sounds GREAT!!

I would love to see the improvement! Plus I am sure it will help those of us who are looking to turn this into a referral generation tool to vastly increase our scope of influence online

Ok...so the coaches pick their apprentices. How does that work? PICK ME! PICK ME! PICK ME!

Kelly,

Later today I will be uploading a post that briefly profiles each coach. Then I will follow that post with another post that profiles each apprentice and lists who their coach is.

Each coach can choose their own apprentice; only 2-3 apprentices have been picked so far. What I would do if I wanted to be an apprentice is write a blog post about why I would make a good one, and then link to that post from a comment in this post. That probably is the easiest way to get the coaches attention.

Not sure if I qualify, although we have not had any business related to my blogging. If I do qualify, I would love to be an apprentice.

The only criteria regarding experience of apprentice is that they have not generated any business or leads from blogging before the start of the competition.

Oh my....guess that leaves me out. I nominate Rich Pieropan as an apprentice!

Wow this is exciting! Jonathan sounds like you are going to be very busy....

Jonathan, what criteria are you applying to the coaches? I'm fascinated with this idea.

Pick Me Pick Me... Please Ignore that I was away for the past week and certainly lacking in my blogging. But rest assured while i was lying on the top deck of the Royal Caribbean sippin' pretty cocktails my every waking thoughts were about "how could i be a better blogger".

PICK ME!!!!!!

Desiree http://www.tricountyhomes4sale.com/

Initially I just picked 10 coaches from a variety of backgrounds. All I believe are pretty universally recognized as real estate blogging experts. At least as much as there is such a thing.

If anyone would like to be considered for a coaching position please email me. We are still open to accepting a couple more coaches.

Parked and watching.

Jonathan, sounds like an intriguing idea. Let me know if there is anything I can do to help out!

Oh boy. Is this exciting. I created my post in a hurry on my way out the door, but would love to be part of this project. Here is my post. Pick Fran Gatti

Thanks,

Fran

Cool idea, Jonathan. It will be interesting to watch these coaches adn their apprentices.

Jeff

I would like to nominate ME as an apprentice. I will beg if I have to!

I would love to be one of the apprentices... Put Me in Coach, I'm Ready to Play!

Well, I'm gonna write in (post) to nominate me! So any coaches out there in blogland (OK the Blogosphere)....I'm on fire (get it Burns?) to do this! Be on the lookout for my post....it's coming!

Doing the "hand calisthenics" ...now!

Hopefully the great thing about this competition will be that ALL potential and beginning real estate bloggers will be able to learn from the coaches and apprentices experiences. We will be able to follow their progress every step of the way at the Project Blogger group here on ActiveRain, and the coaches and apprentices outside blogs as well.

I'm looking forward to reading these! And could someone please pick Desiree so she'll stop jumping up and down on the coffee table? Some of my coffee spilled... LOL

WHAT a great idea! I am still new to Active Rain, have many ideas, could use a couch! I will work my *** off, I promise! :) PICK ME!

What a great way to raise awareness and promote EXCELLENCE in Blogging! Can't wait to follow the action!

    Hugs & Smiles,
Joeann Fossland e-PRO,GRI, PMN MRE Society, Certified e-PRO Trainer, Master Certified Coach Founder http://www.webwomengivingcircle.com/ RELAXED Real Estate for MAGNIFICENT Agents! Visit my blog: http://blog.joeann.com/
************************************************
Advantage Solutions Group
(520)744-8731         744-8732 Fax
PO Box 133, Cortaro, AZ 85652
http://www.joeann.com/ mailto:joeann@joeann.com Supercharge Your Business:www.joeann.com/realestategame.htm or The FSBO Game http://www.fsboqueens.com/ "Life is too short to perfect your weaknesses" Joeann Fossland

Well.. i dont have an apprentice, or a trainer. but i'm throwing down the challenge to go up against the best. let the games begin!! bring it baby... let's rumble!!

hey, is anyone reading this under all that spam!! haha! :^O

Jonathon, I'm digging the Project Blogger logo. And raring to go.

I'm looking forward to all the great posts this will generate. There's no better place to learn than here at Active Rain. Please pick Desiree!!!

I want to play - I'm a horrible blogger. I even said so as much on my real estate blog. But, I don't qualify per your only criteria.

Jonathan.... I read this about 4 hours ago and then got side tracked... lol This is extremely interesting. I love the idea. Kind of like one of those reality tv shows. Could we get ABC to do a show on this? The daily lives of a blogger within Active Rain.... A blogging & Real Estate Community.

As Rich said, if you need any help, don't hesitate....

jeff belonger

Hi Jonathan,

I would love to take advantage of this!! After implementing a very cool website 3 weeks ago I am researching ways to make it happen,optimize site, attract more consumers. I am very interested in learning how to blog. Someone reccomended trying the google blog space.?..hmm what do you think?

I believe I meet the criteria 100%

www.tinaabraham.com

Hi Jonathon! Just checking back in. I did a did post outlining why I am THE BEST BLOGGING APPRENTICE. A wee bit of instruction from someone "in the know," and I am good to go! Check it out! http://activerain.com/blogsview/56649/Look-no-further-The And please...feel free to comment...and to let me know how I create a hyperlink to your name and Project Blogger. I guess I don't need to explain that I am truly a blogging newbie!

Wow - I'm impressed...very innovative thinking....how am I not surprised? I will have to read this in detail in the morning when I am rested.

Well...

it's done...

I think it sums up some of the reasons I want to be an apprentice...

The thing I know is that as well as it is going in my world these days - a 14 month old son, a great wife who is a chef, a crazy but sweet Lhasa Apso, a hilarious Bulldog... and a rapidly growing mortgage practice... I know that my missing link is THIS... passing my words onto the world and answering my muse.

sounds corny... but I try not to take myself too seriously - I have more fun rolling around on the floor with my bulldog and my son when I'm more lighthearted. ---------------> best friends from the beginning

WOW, it should be really hard to pick, in only one month I have had 3 e-mails and 1 Referral...

Jonathan,

Thanks for the post. Yet another great challenge. A learning tool for all Rainers!

MAR

2007

Jonathan,

This will be an exciting way for everyone to learn about blogging and how to compose great posts. I would love to be an apprentice. I have put a post in my blog asking to be selected as an apprentice. Please pick ME seems to be the only thing left to say. My post is I WILL MAKE A GREAT APPRENTICE

I hope I do get PICKED!!!

Lisa Wopschall

I received a phone call during my Open House last week from a fellow in FLorida who asked for help with starting a blog and picked him since he had no experience at all at blogging. I guess those of us who have apprentices need to start announcing that. I'll try to get a post up.

My first task for him was to set up an AR blog and post his profile. The profile needs some work, but the photo looks great

Picture of Real Estate Agent: Kevin Tomlinson (EWM/Christie's Great Estates)

Everyone say Hi! to Kevin Tomlinson of Miami Beach, Florida.

Could someone give OaklandAPN a look? I would love to be coached! Thanks.

if anybuddy need hep is me,

What a wonderful opportunity for the lucky group chosen to be mentored. I wish you all the very best of luck and cannot wait to see the work produced.

Well, I don't qualify as an apprentice and I don't think I'm quite qualified enough to coach, but I think this is an awesome idea! I'll be reading -- and hopefully learning!

I am amazed by the number of new ways you can come up with to make Active Rain more fun and interesting.

Are you going to make the coaches put the apprentice through any initiation?

Like cleaning the floors with a toothbrush! Or paddle them or make them dress up funny? LoL!

Sounds like a good way to promote A/R.

Even though I have been blogging since December, I am still so new, and need help finding my voice.

I am willing to learn and commit to the time and Jonathan, what a awesome idea.

Neal is kinky this morning.

If I wanted to really kinky ..Laurie , i would have mentioned the panty raids, but I didn't want to offend anyone!

This is a great idea- I nominate Coach Murtiff who is not only brand new..he is blogging challenged!

This is a great idea. I can't wait to see the posts and who wins.....

Really though, everyone involved will come out WINNERS....so CONGRATS to all those involved.

My hat's in the ring!

http://activerain.com/blogsview/56979/Project-Blogger-Shameless-Self

Just found this blog and sounds fabulous. Wish we had, had that opportunity. Can't wait to see how the mentored member's blogs look and hopefully we will get to see a before and after so as to compare the mentorship. Sounds great.

Thanks Rich! I just fixed it--not the way I wanted (sniff!) but it does go to the blog page.

Great idea...I'm going to forward this post to all of my agents. I hope this will show them what kind of business can be generated from blogging.

Very interesting idea. I know I'll be watching this as it develops.

Dang, one rule and I have already broken it!!!!! Man am I jealous!!!!! Oh well, good luck to all.

I nominate Mary McKnight as a coach...

OH MY GOODNESS, i have just recently become active as a "blogger" (actually i'm not even sure i am qualified to use that word in the same sentence as my name!) As you can plainly see, i do not even know how to put any fancy pictures or my signature on a blog.

I WOULD BE A GREAT CANDIDATE! I am not computer illiterate, but i could use some direction on blogging (making it visually interesting AND informative). I am a first year Realtor in the Northern Colorado area, if a blogging coach PICKED ME, i WOULD DEFINITELY INVITE THEM OUT TO COLORADO to celebrate our victory! (hee hee) I am competitive (just a tad) and know of lots of hiking trails and fun stuff to do in Colorado.

Thanks for your consideration! Kelly Malama

www.simplysold.com/kellymalama

I'll bet I'm the oldest member here. Anyone want to take on a "Seasoned Citizen" to coach?

Ozarks Joan

Jonathan - what a wonderful idea you've implemented. I hope we can all learn from the coaching.

If you decide to do a followup contest that apprentices Good Bloggers to become Great Bloggers, I want to be the first to apply (as an apprentice, not a coach). I'm good, but want to be great, and there are some really GREAT bloggers here that I'd love to be mentored by.

I've just started my outside blog but won't let that detract from my blogging here.

Jon-

You are welcome on the logo and post. My pleasure.

Hi Jonathan

All the coaches appear to be very qualified and experienced, which is brilliant! But for the team to succeed they also need to have an apprentice with a mind that is ready, cutting edge and open to all measures (hmm... become a sponge and soak up everything the coach offers)

Here is a candidate who will put in 200%,...please give me a thought I have marketing experience... but no blogging experience and need it to "survive".

Where is my team captain!

You know...

I think I want to add on to/update my apprentice nomination comment etc...

I want to make a shout out for a particular coach...

JEFF TURNER click here... this is what I want to continue with...

oh yeah... and I'm a HOOSIER ALUM... IU BA '95

MAR

2007

Okay, I have been a member less than a week and NEVER blogged before! I jumped in and started posting beacuse I hated seeing Athens, GA empty on Localism (wheee - I just learned how to do that today!) and now I have to re-edit my blog everytime I read the great information located here on Active Rain! I am in desparate need of a great coach and would would love the opportunity!

Michelle - a GREAT way to start off Athens is with a picture of UGA and REM's official induction into the Rock N Roll Hall of Fame!

Thanks, David! I am working on photos and on an Athens, GA Music post, don't forget the B52s & Widespread Panic also started here in Athens, GA.

This is a great idea! I would love to participate as I am in need of this type of coaching! I would love to work with Dustin - if he hasn't already picked someone to coach! Please provide more clarification as to how the contestants are ultimately choosen. Thanks!

I have a WordPress blog already set up but am having difficulty generating leads from it - or f even finding regular readers!

Here's why I need help!

Marcus.

Here is my pitch to any coach who still has an opening.

http://activerain.com/blogsview/57600/I-Will-Win-Project

MAR

2007

I would love a shot at this! If it's not too late, selecting me would be a good choice...why? Simply stated, "Because I want to learn, and because I can!

A     -      Available
P     -      Personable
P     -      Professional
R     -      Ready
E     -      Eager
N     -       Never Negative
T     -       Totally Committed
I      -      Idealist
C     -      Creative
E     -       Efficient

I was just about to log on to my database - Top Producer, and I noticed, headlined on Top Producer's Home Page ...

'Project Blogger' kicks off in April
Competition connects newbie bloggers with polished veterans

This contest will rock. Congrats on a great idea!

So how do I apply?

Good lord, I'm only scared to death! Here's my application...http://blog.carimcgee.com/project-blogger-vs-project-runway/

So many ways I could have gone with this...Project Blogger vs. American Idol or Project Blogger vs. The Apprentice...but there is only so much time in a day.

Wow! Should be a fantatsic competition to see play out.

Okay, link didn't work. See how much help I need? Let me do something else and see if I can make this work!

Cari -- read How to link on Active Rain

MAR

2007

Thanks, Rich! I'm not really a moron, I just play one in this community!

Let's try this!

Cari - What a great blog. The link worked wonderfully.

Lisa Wopschall

Brookings Oregon

The beauty of the Project, as I think someone might have mentioned, is that WE ALL learn from the experience, coaches included. Those not apprenticed may have it the best because they can watch each team and decide for themselves what ideas they can use or which coach they may want to contact afterwards. There are no losers in this Project.

I may be too new to participate this time, but I definately wanted to put my name out.

I am a "green pea" in all aspects. This is my first time to the site and I have never blogged (not counting My Space) I do know that if done correctly could be a great marketing tool. If someone wants an apprentice who will follow all the directions and soak up information like a sponge I am that person. I am a full time professional agent who only commits at 110%. (I am a fast learner).

I would be honored to be selected. Think of it as a blank canvas...

I want to be the next APPRENTICE!!! No, not for the Donald....but for PROJECT BLOGGER!

Check out my San Francisco Real Estate BLOG and the SFHOTLIST!

MAR

2007

Your post has been included in the week in review.

MAR

2007

Jonathan and Jim,

StevenGroves Headshot What a great idea! Mentoring up the RE industry in a very positive and wonderful way - I predict that this will go a long way to helping RE blogging as a venue to customers and clients. I will be keeping an eye on the effort and encouraging others to examine, particpate and promote it.

Way to go and let me know if there is any other way I can help.

Best Wishes,
Steve

www.StevenGroves.com

WOW! My first day surfing for help on how to build a blog and I landed here on active rain!

HI! I'm Matt Fetick a real estate agent with Keller Williams Real Estate in West Chester PA. I'm just starting my 3rd year in real estate sales.

In 2 short years I've risen to Top Agent in my office in sales volume and have created a team with a full-time Admin Assistant and 2 Buyers Agents.

How did I get there, I USED A COACH. I followed proven systems and models and hired a coach to take me through the process. I absolutely see the value in having a coach and believe it is very important. Currently I am coaching 3 new agents on how to jump start their careers as a way to give back what I have learned.

My 2007 Business Plan called for the start up of a Real Estate blog. I do not currently have one, so I'm the PERFECT CANDIDATE FOR A COACH, you can help me get started right from the beginning. No breaking bad habits, no resistance, just good old coaching and helping me to become a great blogger.

So, I'm looking for a coach so I can enter this competition and more importantly learn how blogs work and how I can better serve the real estate community and my clients by using a blog.

MY PROMISE TO MY COACH:

I will work hard and follow your direction. After I have learned the art of blogging from you I promise to PASS IT ON and to teach other how to get started. So, your investment in me will in turn have a great trickle down affect and others will be impacted too!

I hope to hear from someone soon. Let's get started AND let's learn AND LET'S WIN!

THANKS!

Matt

Jonathan, I humbly suggest you add another judging category: How much $$$ your apprentice bloggers make during the course of the contest as a result of their blogs. After all, a good blog should result in new contacts that translate into closed transactions, don't you think?

Diane Cohn, Realtor
www.renorealtyblog.com

MAR

2007

Jonathan,

That "money thing" is a topic on RCG as Dustin thinks it has to be an agent who can have closed transactions and some do not. Can you clarify?

Hey Everyone,

Sorry I have been out of the loop for the past few week. Been on a pretty heavy travel schedule. Got back this morning and will hopefully get things rolling again.

Ardell, The apprentice cannot have a history of generating business from their real estate blog before the start of preseason of this competition. No leads, phone calls, or contacts originating from their blog.

Diane, Eventhough I agree that probably the overall definer of success of a real estate blog would be how much money an agent makes from it, I don't think adding money earned as a category is a good idea for this competition because the competition is so short. I believe that the ramp time for a successful blog could be the length of this competition.

MAR

2007

Darn, that rules me out...I have gotten calls from my blogs...mostly people wanting to sell me on their webservice this or their lead tracking software that...blah blah blah...buy a house from me, then I can afford to consider your widgets, whistles and what-have-yous.

I look forward to reading the quality blogs that will surely follow from the apprentices and coaches alike. I even set up an associates category so I can keep track of them.

Jonathan,

Seems you've created quite a buzz. Good luck in your endeavor.

MAR

2007

I'd be tickled pink to take a newbie and whip them into shape! I'd love to be a coach. In fact, that's a moniker I had at one time, "The Blog Coach."

MAR

2007

It has gone a little quiet around here…..are the wheels turning yet? Helloooooo Coaches if you have not chosen an apprentice yet I am still available. I guess I should reiterate how eager, willing, creative, focused, competitive and most importantly….dying to do this.

www.tinaabraham.com

MAR

2007

I have no idea how I missed this, but here is my entry, if its not to late .

Throwing My Hat In

MAR

2007

Looks like we are only a week away and I'm not sure what to do next. I've posted here looking for a coach and emailed several of the coaches listed at the top of the blog and no response.

Any suggestions? I'd really like to participate.

Ready, Willing, Able.

Matt

APR

2007

Pick me! Pick Me! I want a coach...seriously guys...could someone pick me?

Ok, so I am very, very excited to be an apprentice. ARDELL and I met by chance. I had NO idea about the blog competition.

I got my actual blog set up today. It is very nice to look at, if I must say so myself.

Refocusing. I am soooooooo looking forward to this competition. I will do whatever (and I mean WHATEVER) it takes to win!

Additionally, I would love to give Miami real estate a voice of reason and clarity.

APR

2007

Have all the coaches settled on apprentices yet?! I would LOVE to be considered!! I am so new to blogging I don't have anything outside the Rain! I am a hard worker and a quick learner!

Are there any Puget Sound, WA agents on the "I want a mentor list?"

My brain works best with coffee and deep conversation. ;)

Hi Barry!

I'm in Seattle and have been "burning" to be a part of Project Blogger...would you like to talk (whoops converse)...over coffee?

APR

2007

Can we have a a post on the judging separately during week one? Quality of whose posts? The Coach or just the Apprentice? Is everything both do judged as a team?

Will there be a list coming out of which blogs are in the competition? I'd love to read everyone's posts.

APR

2007

Jonathan -- I see we have a complete list of all the coaches -- but not a complete list of all the apprentices ... or did I simply miss it?

Some have already been well publicized such as Greg Swann - Teri Lussier, Drew Meyers - Tiza Major-Posner and of course, Dustin Luther - Kendra Todd :-)

Are some of the match-ups top-secret or not-yet-revealed?

Gentlemen and women, start your engines. Good luck to all of you and thanks for sharing the journey with us.

Gulp.

I'm one of the apprentices, working with the very fabulous Frances Flynn Thorsen.

Will we get a list of contestants and their blog URLs tomorrow, I hope?

Best of luck to all!

With good wishes from Silicon Valley,

Mary

APR

2007

Jonathan -- Maybe someone could please create a simple web page with links to all the apprentices and coaches blogs? (Heck, I'd do it if I knew who all the apprentices were) We're all so ready to start reading!

Could this be any less organized? The contest supposedly started today but no hard list of coaches and apprentices were published. Not a good omen.

Hey Brian (and all who have asked recently)

I absolutely agree! The apprentices list will be published in 15 minutes or so and going forward I will do a better job at bringing better organization to this competition.

Later today you should expect a round up of preseason Project Blogger activity.

~Jon

That would be great. I am anxious to bookmark all of the blogs and see who's doing what cool things!! I know we are all going to learn a lot.

Meet the teams! Post is now live

APR

2007

Jonathan, Thanks for posting Meet the teams! Now, if you could just give it a featured star so it stays at the top of the Project Blogger Group :-)

JUN

2007

This project seems like it was a great success! Will you be launching at Project Blogger 2?

Thanks,

Daniel Del Real

DelRealProperty.com

JUN

2007

Daniel there are a LOT of kinks to be worked out before they should consider doing Son Of Project Blogger. For one, there needs to be a consistent panel of judges so that the critiques are consistent and improvement can be apreciated.

JAN

2008

WOW! Jonathan, you've created quite the BUZZ with this one! I think this is a great idea and would love to participate.

JAN

2009

I would simply love another competition like this one to emerge. Or, is there something similar in progress? I'll stay subscribed to this thread. :)

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Jon Washburn

Seattle, WA

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Originally created to interact with the ActiveRain community this blog has taken on a new life as my time leading ActiveRain has waned. My writing has now taken a turn to chronically the joys and challenges of creating a new community: DailyTicket.

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