I have a little tool that I have started to flip out when the occasion arises.
Usually at the end of a closing, most people are very happy. They always say nice things to me. Many times they say that they will definitely tell their friends about my services. I'm sure they mean well, but you know as well as I do that it's usually "out of sight, out of mind".
Now when I get to that moment, I thank them for their kind words and then I ask them for a favor. I ask them if they would be open to saying those nice words about me on a video that I can post on my website. This way, instead of them telling only the people they know about me, they can actually be telling the thousands of people who visit my website. How can they say no?
While the time is right and everyone is in a happy mood, I just pull out my little Flip Camcorder and we're ready to roll.
The Flip Camcorder is the size of a pack of cigarettes so I can carry it in my pocket. It's like an instamatic camera. You just point and shoot. No focusing or fussing. It records directly to the digital memory in the camera and then it's really easy to transfer it to a computer and get it uploaded it to YouTube.
It's probably not the best quality but it's good enough. It's perfect for testimonials. I think spontaneous is better than a staged production.
I'm taking my Flip Cam to all of my closings from now on. I have had two recent closings and both clients agreed to help me. When I get about 5, I will put them in a prominent position on my website.
I might start adding a special stip to my Buyer Agency Agreements stating that if they are happy with the transaction that they agree to do a video testimonial. That might be an easy way to plant the seed early on. It also will motivate me to do things that they will hopefully rave about on video.
With this little Flip Cam, you can capture compliments and expose them to the world. A video testimonial is a gift that keeps giving.
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