Lenn Harley an experienced expert on attracting the online consumer of tomorrow by bringing her expertise online, has set an example for all of us here on ActiveRain to emulate.
Her local posts and marketing of featured properties are not just causing the properties to be seen and then to be sold but to attract her tomorrow clients today. As much as it is marketing, it is also expert prospecting.
Our prospecting or self-marketing, whatever word you choose, is by its very nature, an ongoing process. In the past years before technology provided us so much of our current real estate business reality, our prospecting had to be a deliberate process, usually done daily to reach consumers. It was people connecting with people.
Today with our ability to reach so many with a good message, community and property information, being properly positioned on our Internet gateway, our message can reach many more perspective or tomorrow clients.
Tomorrow's real estate Internet Empowered Consumers have to be an integral part of your real estate prospecting today. Web 2.0, collaboration and wikinomics is all real. It is still people connecting with people and that is what has always provided us our clients in real estate.
Web 2.0 and our online presence is our new reality. It is the way of attracting your real estate business of tomorrow, today. As would say, in her own words, " I am not expert but..........". Take heed and remember that Content is King. If you don't know what that looks like, just follow the Yellow Brick Road over to Lenn's Place. She will show you.
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Courtesy of William Johnson GRI CRS e-PRO author of The Real Estate Text Book and The Voice of San Diego Real Estate
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