Danny,

I'm married to a film critic (retired now) and we've been to hundreds of "radio sneaks." Here's how they happen: The studio's publicists determine which radio station has the best "reach" to the demographic they perceive a particular film should appeal to. Then they offer free tickets to that particular station to give away as they promote the film to their listeners. So it's the studios that actually pay for the screenings to get the word out about that particular movie.

And they use different stations for different types of films.

Best,

Ed

Ed, thanks for the information.

Don't forget WIMZ and WIVK. My fav in college was WUTK 90.3 ~ best college indie rock station perhaps anywhere, I suppose they are still that way. My 18 and 20 year old boys would even like it now   :o ....that just showed my age.

Bo

Bo, thanks for the additions.

Businesses like that need to give back to the community that keeps them on the air. It's a great idea ... wish we some more avialable freebies here.

Businesses like that need to give back to the community that keeps them on the air. It's a great idea ... wish we some more avialable freebies here.

Patrick, every little bit counts.

It says a lot about any business that is involved in the local community. If there is no apparent care on the part of businesses for the community, then it would follow that the local community would begin to not care about that business. I say "way to go" to these two radio stations for showing that they are a part of the community.

Rich, thanks for the comments.

Danny:  I worked in radio prior to my career in real estate.  Loved doing the promotional stuff like movie previews, etc.   It's marketing, plan and simple.  Get in front of yoru audience and give them something extra. 

Chris Ann, I think that a lot of people just does not understand that concept.