As an old-timer, I recall when the most critical step in selling land was actually showing the land. While this remains one of the most important parts of selling land, we have new hurdles to overcome.

We must get the interest of the prospect so that they become engaged even when faced with thousands of options.

With the rise of the Internet age, more and more people begin their land search online. Buyers have raised the level of information they want before they even consider a property.

It is at this moment that you must grab them. If nothing on the property you advertise catches their eye, they are unlikely to pursue it any further.

Words alone are not enough; include photos of your land. And when you chose those pictures consider the quantity and quality of each one. Pictures are not going to sell you property for you, but they will generate interest, and that is all you need to get them to see the land for themselves.

Photography and especially clear, considered images create interest and add value to your advertisement.

We hope you will use this tool to sell your land.
 
Post is included in group: Online Marketing - Tips, Advice, Wisdom
Post is included in group: Internet Lead Generation-How Best To Capture Your Audience
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2 Comments on A Picture is Worth a Thousand Words (And a Good One Might Sell Your Land)

Still not convinced? Consider ordering food from a restaurant. When a menu has pictures you get a better idea of what you are going to be ordering. When there are only a few pictures, but a lot of options, you are more likely to consider something with a photo, because it is instantly more appealing.  You order based not only on the description of the food (which helps) but because your taste buds watered just looking at the image.


Maybe you weren’t even considering desert, but then you saw that eewy-gooey brownie with ice cream delicately placed on the side and you can’t resist. Remember that your buyers are viewing a menu of properties and may not even know that the delectable property you have for sale is just the thing they needed.


Tempt them with an image. 

-- Care of a headstrong employee of Lamar's who wanted to further illustrate the point!

06/25/2008 03:48 PM by Lamar Mullis (Realty Technologies, Inc.)


Great point Lamar. A photo is a necessity in this day and age. I think updated photos are also a must - if you take a photo in winter with no leaves on the tree, if the property is still listed in spring, take more photos!

07/06/2008 12:45 PM by Debbie DiFonzo, United Country VIP Realty, SW Missouri


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Real Estate Media: Lamar Mullis (Realty Technologies, Inc.)
Lamar Mullis
Atlanta, GA
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Realty Technologies, Inc.

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