1. PICK THE RIGHT BROKER: Look for local agents who are listing, marketing and selling in your community. Ask several of them to make a listing presentation to discuss your home's value and explain how they would market your property, Lets face any one can put an ad in the paper.. but ask them what other methods and how aggressive are the methods they use, ask to see samples and reports of how effective there methods work.. lets fact it the web is a HUGE marketing tool. how is your agent going to use the internet to market your home? do they even know were the on/off button is?
2. UNDERSTAND THE REAL MARKETPLACE: To negotiate effectively, you need to know up-to-the minute sale prices and the deal-making behind them, Your agent should know or and even have you on some kind of "alert" system for when a home comes on the market in your area.. and when a home sells, and what did that home sell for. did the seller of that home give any special incentives, competition is tough.. and in this market you got to be one step ahead of the game.
3. SWEETEN THE DEAL: Sellers are reportedly offering some unusual sales incentives we all seen that. TVs, trips, golf carts, just to name a few.. lets face it if the buyer is knowing they are getting something of value then chances are the buyer is more likely to purchase your home. FYI. incentives to the selling may sound nice.. but if your home is priced well, the agent will show your home, maybe a small gift after the sale would be nice..
4. BE FLEXIBLE ON THE DEPOSIT: To bind the deal.. the buyer should put down a good size deposit.. in some cases it is required 1% of purchase price.. (this is separate form the down payment), of course you would like the biggest deposit you can get, but in a slow market you may have to settle for less.
5. MONITOR AND UPDATE YOUR LISTING: If it is April and your home has been on the market since February, displaying a snowman in the front yard.. it is time to change that photo.. even the inside photos lets face it when you took the photos your home was decorated for winter ... now that Spring and Summer are here, you may have some "light" decorations displayed, or windows maybe open.. something about a home in the Summer with lots of flowers says alot..
There are alot of things you can do in a slow market.. to make your home stand out.. but the number one thing is Price. if it is priced and condition. if it is priced well and shows well.. it will sell.
Happy Selling......
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