Special offer

The long run

Reblogger
Industry Observer with Retired
Original content by Rocky Dickerson # S.0190863

I know a team leader. Let’s call him Pete. Pete has many systems to make his team profitable. Some of these systems are subsidized by alliances with other firms like lenders who profit by getting the loans from these leads.

 

All good so far? The problem is this: when Pete calls, the lender snaps to attention and gets the answers and results right away. However, when team members call, they get promises which are broken again and again because of one emergency or another. So, some of these agents wait 5, 6, 7 or more weeks just to get a prequalification letter.

 

So, all these great leads get lost to other brokerages who don’t have expensive lead programs and their lenders actually get the job done. Like prequal letters in 90 minutes.

 

The point is this: when making business decisions, look not just to the immediate impact, but the eventual impact. Sure, you saved 20% today. But then due to lethargic response you missed out on over 40% of your business.

 

Business decisions are not just the cost today, but the cost of the long run (or profit of the long run).

 

Posted by

Roy Kelley, Retired, Former Associate Broker, RE/MAX Realty Group

Gaithersburg, Maryland  

Comments (3)

Roy Kelley
Retired - Gaithersburg, MD

Please be sure to leave comments at the original blog by Rocky Dickerson

Jun 14, 2021 04:18 AM