Small Firm versus a Large Firm

Real Estate Agent with 360 Realty 239529

Small Firms versus Large Brand Name Firms

   I am a Broker/Owner of a small firm, and so I am going to plug for the smaller company.  The big companies were ALL small at one time, but by hard work and time invested they became the "Big Guns" for a reason.  Sometimes though, when your idea grows so large and spread out, it is hard to keep close to your original ideals.  And then someone leaves that company and starts a smaller firm so that they can more closely control how they believe Real Estate should be handled. That is the case with me.

  The upside is that my agents are truly my friends.  We celebrate birthdays and hang out Downtown together.  We watch the Superbowl and celebrate Fiesta Fridays in our office.  We are able to express ourselves creatively without a glass ceiling, restrictions, or a mold that we have to somehow fit into.  I have a small and wonderful crew here that truly respect each other and work as a TEAM!  There is no hiding leads or stealing clients.  We work well together.

   The downside is that if you are not as experienced, you will have to work your behind off to get leads and clients.  The call ins are not as frequent (although I give my agents at least 2-4 leads a week), and you are fighting against people's notion that smaller may not be better.  When they hear that my company is called 360 Realty, they often say. "I have never heard of you, how charming!"  But some like that we are small, super friendly, COMMITTED to customer satisfaction, and highly motivated.

   Whatever you decide, the most important thing to remember is that you have to CARE about your clients.  Good luck :)




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Ray Nelson
Exit Realty Expertise - Fredericksburg, VA

That's great!  I am part of a larger office, but I actually prefer that because I am somewhat of a lone wolf kind of agent.  I do like my broker though, and would not be there if not for him.  Great post!

Jun 26, 2008 06:36 AM #1
Eric Kodner
Wayzata Lakes Realty: Eric Kodner Sells Twin Cities Homes - Minnetonka, MN
Wayzata Lakes Realty: Twin Cities, Madeline Island


Nicely put (and a great way to turn a positive comment into a post)!

Jun 26, 2008 06:37 AM #2
Andy Park
Weichert Realtors FH Realty - Forest Hills, NY

Love your comment.  Unfortunately for me and most other agents who reside in NYC, it is tough for small firms to compete.  Here, everything is about branding, so if your firm is not recognize ( major name ) lots of time they don't want to deal with you.  Its funny, because most often is not the company that sells their home, but the individuals activities that does.  I thought about moving to another firm, much smaller than Weichert of course, but because here the name recognition is so important, its a tough decision.  I'm glad you are doing well, keep fighting.

Jun 26, 2008 06:38 AM #3
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Tracey Shrouder

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