Listing Presentation Out, Video In

Real Estate Agent with Long & Foster Real Estate, Inc.

An out-of-state owner contacted me last week about selling his waterfront property in Anne Arundel County Maryland. 

That's nothing new... in fact, I've been helping Anne Arundel County home sellers since 1973, and I'm pretty good at it.

Whipping out my formerly-standard listing presentation was no longer acceptable, even though it has worked just fine for 35 years (with periodic updating).  Here's what I did differently this time:

I hooked up my new Logitech webcam and made a little video for the sellers, so they could put my face and name togther.  Then I signed up for a free trial of Camtasia and another free trial for Screencast to get my little amateur video production hosted (with step-by-step help from Brad Andersohn over the phone - THANKS, BRAD!). 

Since I'm going out of town for a month and my broker will be covering for me, I sat him down in front of the computer to create a second video introducing him to my clients - a first for him!  Then I sent the two videos off to the prospective seller right away.

Note to Margaret:  Next time you do a video, spend more time on makeup and hair before you go to the office.  Oh well, at least I have some... (hair, that is - my broker doesn't).

When I got back from previewing the property, I signed up for a free trial of Jeff Turner's Real Estate Shows and created a 60-second commercial for the property that I could include with the CMA.

Finally, I pulled out the pre-listing package that Karen Luke and I created for the Week 2 Challenge of the Makeover2Takeover Contest, and customized it for this seller.  I sent that off last night, along with the Real Estate Show for this property.

It remains to be seen whether I'll get the listing - and I may not, since the price I estimated is about a million dollars less than he wants.  But the seller will surely be impressed with what I sent him because a video of someone speaking to you by name about your property has to be more interesting than reading an agent's resume and testimonials.


I wonder what the other two agents sent this seller...


No - don't even ask.  I'm not ready to post a video on the Internet yet,  Maybe next time!


Posted by

This infoMargaret Wodarmation was provided to you by Margaret Woda, an Associate Broker with Long & Foster Real Estate in Crofton Maryland. Contact Margaret today for general real estate information or to learn how she can help you buy or sell a home in Annapolis, Bowie, Crofton, Davidsonville, Gambrills, and Odenton. 

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Katie Landon Lewes
Jack Lingo REALTORS - Lewes, DE

Margaret you are truly amazing. 

Jun 28, 2008 08:01 AM #37
Margaret Woda
Long & Foster Real Estate, Inc. - Crofton, MD
Maryland Real Estate & Military Relocation

Who says an ol' dog can't learn new tricks?  I'm gonna go own trying!

Jun 28, 2008 01:09 PM #38
Lane Bailey
Century 21 Results Realty - Suwanee, GA
Realtor & Car Guy

You could spend several hours putting together a sample...  ;^ )

And I'm only giving you a hard time because of the video posted right about the statement that you couldn't post a video on the internet yet...

Jun 28, 2008 02:48 PM #39
Margaret Rome, Baltimore Maryland
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome


Good presentation!

Have a wonderful vacation! 

Hope you get the listling, the contract ratified, all your showings done  and don't forget to pack all your goodies.

I do believe with another comment or two, you will hit 200,000 Points. Congratulations!!!


Jun 28, 2008 04:03 PM #40
Katerina Gasset
Get It Done For Me Virtual Services - Wellington, FL
Get It Done For Me Virtual Services

Yeah! You GO Margaret! Great way to get your listing! I am so impressed! You are SO brave! But wait, you did not post your video, maybe not so brave? Hmmm, maybe next time! Make it a great month away!

Jun 28, 2008 06:34 PM #41
Via Media Tours
Real Estate Home Video Tours - Santa Clara, CA

Margret you should post your video. Camtasia is great little tool that can be used in so many different ways. I have done many videos in past for my clients. It' just great that to see that more and more people are turning to video nowdays.




Jun 28, 2008 06:52 PM #42
Fernando Herboso - Broker for Maxus Realty Group
Maxus Realty Group - Broker 301-246-0001 - Gaithersburg, MD
301-246-0001 Serving Maryland, DC and Northern VA

You have have such a grasp in technology. .you are an example for all agents

good luck

Jun 28, 2008 11:14 PM #43
Diane Aurit
LKN Realty, LLC - Mooresville, NC
Lake Norman Real Estate

How exciting is video becoming?  You have given us so great examples of how to use them beyond the obvious home tours.  I am going to get brave and try video for my next listing/CMA.

Jun 29, 2008 04:25 AM #44
Kathy Anderson
HomeSmart - Surprise, AZ
Arizona Retirement Homes For Sale, Sun City Grand

Great idea.  We have to come up with ideas that set ourselves apart from the pack and that's exactly what you did.

Jun 30, 2008 05:03 AM #45
Lisa Heindel
Crescent City Living LLC - New Orleans, LA
New Orleans Real Estate Broker

Wow, Margaret - I needed to take notes for this one - there is so much to absorb here.  Have a wonderful vacation and keep these incredible ideas coming!

Jul 01, 2008 02:35 PM #46
Kathy Clulow
RE/MAX All-Stars Realty Inc. Brokerage - Uxbridge, ON
Trusted For Experience - Respected For Results

Margaret -  What ever they did I would imagine it will not hold a candle to what you provided unless they read your blog and copied you, or flew over to meet them in person. Superlative presentation Ideas.

Jul 01, 2008 03:30 PM #47
Cynthia Tilghman, Realtor® Onslow County NC Home Specialist
Kingsbridge Realty, Inc - Hubert, NC

Hello Margaret,
It's time for me to bite the bullet and get going with video, I'm lagging behind.

This is a marvelous presentation.

Jul 02, 2008 01:05 PM #48
Margaret Woda
Long & Foster Real Estate, Inc. - Crofton, MD
Maryland Real Estate & Military Relocation

Well, I don't know how marvelous, but apparently it worked!

Jul 02, 2008 02:18 PM #49
Aloysius Donohue
Keller Williams Realty - Ridgewood, NJ
Ridgewood Real Estate

Margaret - Great info and ideas.  I read your post and scanned the comments.  It sounds  like you were going to get the listing but were not 100% sure. 

Did you get the listing yet?  Did you get any feedback on your great presentation?


Jul 07, 2008 02:25 PM #50
Elizabeth Cooper-Golden
Huntsville Alabama Real Estate, (@ Homes Realty Group) - Huntsville, AL
Huntsville AL MLS

Margaret,  Are you so happy that we were in the M2T challenge?  We have some amazing tools now, don't we?  I'm thrilled that you got the listing. Yippee!  I'm off to check out Camtasia and Screencast. 

Gorgeous home I'm sure.  The video turned out to be a very nice piece of marketing material.  I hope you have great success getting it sold.

Jul 08, 2008 07:19 AM #51
Bethany Phillips, MBA
Fredericksburg, VA

Nice job. I would say more but everything has been said already. Thanks for sharing.

Jul 08, 2008 09:31 AM #52
Christina Williams. REALTOR® TN property search & local insights
First Realty Company - Crossville, TN

Gorgeous video Margaret. I have made a few videos with my pics but I just purchased a flip camera and I am exicites about doing video of my listings.

Aug 03, 2008 11:21 AM #53
Michael Neville
Keller Williams Realty Atlanta Midtown - Atlanta, GA
Intown Atlanta Realtor

Thank you for sharing - this is something I definitely plan to implement in the coming months.  I think it's a great tactic to separate yourself from the competition.

Feb 15, 2009 10:14 AM #54
Linda Lohman
Fonville Morisey Realty - Cary, NC
Former Teacher/Broker

Another use for my Flip video recorder...awesome idea!  Bookmarked.

Nov 27, 2009 10:30 AM #55
Margaret Woda
Long & Foster Real Estate, Inc. - Crofton, MD
Maryland Real Estate & Military Relocation

Linda - You're right, you could use your Flip video for this.

Michael - With a distant seller (or even relocating buyer) it really is a great way to communicate.

Christine - This is actually a Real Estate Show, but I think therre's no end to the potential with videos.

Nov 27, 2009 01:45 PM #56
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Maryland Real Estate & Military Relocation
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