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Sustainable Niche in Real Estate

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Real Estate Agent with Value Added Service, 602-620-2699 SA5376460000

As a realtor specializing in sustainability, I’m often asked, “What's different about specializing in sustainability?”   

 

I help buyers and sellers, and the general public with real estate like every other real estate agent.  But due to my intensive training, I may look at your home a lot differently and offer different opinions than just comparing the finishes and how a home looks from the curb. 

 

So what’s different about being a NAR GREEN designee?  

 

The field of study includes energy efficiency, indoor air quality (radon, lead, and mold to name a few), water efficiency, operational methods,  community information and sustainability and much more! 

 

Sustainability is defined as  3 legged stool. People, Planet & Profit!

 

  • People are our first priority as whatever is changed or enhanced must benefit people. 
  • We are concerned about the planet and it’s viability and that we need to protect our planet. 
  • Any aspect of sustainability must be profitable to be sustainable.  An avenue won’t be sustainable if it doesn’t protect the people and the planet.

 

If you think about all aspects that benefit people, that includes wellness, too.  Tightening up a building envelope can help you achieve wellness, but you must have good indoor quality at the same time, something that is oftentimes forgotten in older home retrofits.

 

When a homeowner lowers their energy bill, they are also lowering their carbon footprint. A carbon footprint is the emittance of greenhouse gases from a home.  Lowering an energy bill, lowers those gases thereby benefiting the planet. 

 

Merriam Webster defines Carbon Footprint: 

"the amount of greenhouse gases and specifically carbon dioxide emitted by something (such as a person's activities or a product's manufacture and transport) during a given period."

 

And of course saving money on energy bills is profitable, whether you retrofit an existing home or live in a new homes they typically use less energy than older homes thanks to newer building codes. 

 

Can you think of something in your every day  life that you do be sustainable?

This is Part II in a series of posts about sustainability!

 

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Comments (6)

Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good morning Jan - I know the 3 legged stool from the corporate word.  All three are served by sustainability.  The tripple P&L.

Aug 17, 2021 09:27 AM
Trish Cole
Veterans United Home Loans of Puget Sound NMLS#1907 - Puyallup, WA

I took a two day clock hour class on Green Lending in 2009 and really enjoyed it and learned a lot.  It is so good to see many of the practices are common now and will continue to be an intricate part of new housing.  

Aug 17, 2021 09:42 AM
Jan Green - Scottsdale, AZ
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Good for you Grant Schneider !  The 3 legged stool is in all aspects of business, especially with Environmental Social Governance (ESG) practices that many businesses are implementing!  

Then you've learned some valuable tricks and tips about buyers adding green features to mortgages Trish Cole !  Good for you.  That knowledge is invaluable to buyer clients in today's market who don't always find the perfect home due to low inventory.  Add new appliances, and other features to a mortgage! 

Aug 17, 2021 09:46 AM
Anna "Banana" Kruchten
HomeSmart Real Estate - Phoenix, AZ
602-380-4886

Jan you are MS Green in the real estate business!  I've learned so much from you over the years! Thank you!

Aug 17, 2021 09:03 PM
Kathy Streib
Cypress, TX
Home Stager/Redesign

Hi Jan- I too have learned a lot from your posts!!!  One of the reasons we chose the dentist we had when we were in Delray Beach was because of his focus on sustainability. His building was designed with that in mind. 

Aug 18, 2021 12:17 PM
Jan Green - Scottsdale, AZ
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

It's been such great fun hanging with you Anna Banana Kruchten CRS, CRB, Phoenix Broker  and I've learned a lot from you.  Here's to our continued friendship! 🥰

 

That is very cool Kathy Streib !  I think the buying public does care to some extent.  Just recently my team was selected to write a sustainability plan for a HUGE master planned community.  My feet aren't touching the ground anytime soon!   To think that they are motivated to do something on a big scale is surprising and wonderful at the same time!

Aug 23, 2021 11:04 AM