Retention of employees is a major concern of Westchester employers. The changes in the last year have necessitated taking a new look at accountability. The same is true for real estate brokers.
Accountability is a two-way street, and it is important for team members to understand WIIFM (What’s in it for me.) Today’s team members want opportunities to grow and develop and have real accountability for results.
Creating accountability by developing an employee value proposition takes planning, effort, and management commitment. Here are a few things you can do to start.
Establish expectations from the start.
Help orient your new employee by helping him or her to understand the big picture for your organization. Share the organization’s vision, values, and mission along with the organizational goals. You will have more success if you are as transparent as possible. To have employee “buy in” the employee needs to first know what he or she is buying. Make sure that your expectations are clear and concise. If you don’t set the baseline of expectations your future criticisms may seem arbitrary to the employee.
Feedback and evaluation should be continuous.
One of the biggest mistakes made by management is to only conduct annual performance appraisals. If you only communicate annually with your employees, you will have lost the opportunity to develop them and, at the same time, create improved results. It is best to give continuous feedback. People learn incrementally and by spaced repetition. This learning is helped by continuous feedback. And don’t forget to recognize positive performance. Be sure to recognize your employee when you catch him or her doing something right. As an example, I worked with a service company that wanted to reduce unnecessary service calls by having their call agents help the customer trouble shoot the problem when they called over the phone. Before long the call agents had developed the new habit, which had been reinforced by the recognition for helping the customer immediately and saving a service call. By far, people are more receptive to positive reinforcement because it provides the opportunity to focus on positive outcomes.
Conduct a formal appraisal on a regular basis.
Although you have established expectations you should have developed a work plan with standards based on the employee’s job description. This will be far more successful if you involve your employee in planning and setting goals. Begin with your department or organizational goal so that they know the critical part they play in the achievement of those goals then talk about individual goal achievement and goals achieved. You can measure intangible performance areas as well. Don’t neglect those areas. For instance, you can measure dependability by attendance records. Or you can measure initiative by the number of suggestions or independent solutions your employee produced.
Don’t forget performance development.
The purpose of the appraisal is development of better performance and results. This is the opportunity to address weaknesses and inadequacies and develop a plan for improvement. At the end of the meeting, you and your employee should have not only a record of individual performance but also the record of progress toward department or organizational goals.
Many owners and managers do not realize full potential in their employees because they do not involve them in the development process. You can avoid that by practicing good performance development. For a similar post on our website see ACCOUNTABILITY, WHAT'S IN IT FOR ME?
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