Buyers can be hard to nail down and you'll hear agents talk about the "Buyers Are Liars" phenomenon. It's a phrase usually used in frustration either when an agent loses a buyer or when he's at his wit's end showing homes that the buyer says work for her, but don't inspire her to make an offer. It simply means that buyers don't really know what they want, and often it's true.
Remember, buyers don't shop for houses every day and they probably don't know what they'll respond to until they see it. So you'll need to have a little patience with them.
Find out your buyer's preferred neighborhood. If he is unfamiliar with your city, find out what kind of neighborhood he thinks he'd like - urban, suburban, rural, mountains, coastal? Any particular commuting distance? Does he like charming older homes near the city center or new contemporary homes near the shopping malls? Price range?
Moving on... number of bedrooms, baths, garage? Any special needs? Don't get too specific though. Pushing buyers for too many details is counterproductive, believe it or not. If you keep pushing, he may start making things up to please you. Doesn't everyone want a garage and more than one bath? But he might not really care that much and, if you limit your search to his non-critical parameters, you'll miss a lot of great homes.
The other danger in asking for too many details is that your buyer will start telling you things like, "I really want a window over the kitchen sink" or "I want an open floor plan with lots of light." Depending on your inventory, you may end up with nothing to show her if you rely strictly on her wish list. And if you show her homes that don't meet her "requirements," she may think you weren't listening. You (and she) need to gauge her reactions to different styles of homes in person. Remember, buyers don't shop for homes every day and don't really know what they will respond to until they've seen it.
When I was shopping for a second home in Alabama, I told my agent that my "must-have's" were four bedrooms, a two-car garage and high-speed Internet access. What did I buy? A three-bedroom home with no garage and dial-up access only. But my agent was sharp enough to switch gears in the middle of our search when she saw that I was emotionally responding to homes in the country, even if they didn't have everything I claimed I had to have.
No, buyers aren't liars. They're just human beings who need our help... and our patience. And we are well-paid to provide both. In my opinion...
copyright 2007 Jennifer Allan
www.sellwithsoul.com
Jennifer, I agree with you that most buyers really aren't aware of what they really want. I hear some agents say that if they have to show someone more than 10 homes then they think they aren't doing their job well enough. I start off by showing 10 homes just to give them a taste of what's out there and to monitor their reactions to the homes as we see them. I look at my job as helping a buyer figure out what they really want. I have found no better way than to take them out to look at as many homes as possible.