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Buyers can be hard to nail down and you'll hear agents talk about the "Buyers Are Liars" phenomenon. It's a phrase usually used in frustration either when an agent loses a buyer or when he's at his wit's end showing homes that the buyer says work for her, but don't inspire her to make an offer. It simply means that buyers don't really know what they want, and often it's true.

Remember, buyers don't shop for houses every day and they probably don't know what they'll respond to until they see it. So you'll need to have a little patience with them.

Find out your buyer's preferred neighborhood. If he is unfamiliar with your city, find out what kind of neighborhood he thinks he'd like - urban, suburban, rural, mountains, coastal? Any particular commuting distance? Does he like charming older homes near the city center or new contemporary homes near the shopping malls? Price range?

Moving on... number of bedrooms, baths, garage? Any special needs? Don't get too specific though. Pushing buyers for too many details is counterproductive, believe it or not. If you keep pushing, he may start making things up to please you. Doesn't everyone want a garage and more than one bath? But he might not really care that much and, if you limit your search to his non-critical parameters, you'll miss a lot of great homes.

The other danger in asking for too many details is that your buyer will start telling you things like, "I really want a window over the kitchen sink" or "I want an open floor plan with lots of light." Depending on your inventory, you may end up with nothing to show her if you rely strictly on her wish list. And if you show her homes that don't meet her "requirements," she may think you weren't listening. You (and she) need to gauge her reactions to different styles of homes in person. Remember, buyers don't shop for homes every day and don't really know what they will respond to until they've seen it.

When I was shopping for a second home in Alabama, I told my agent that my "must-have's" were four bedrooms, a two-car garage and high-speed Internet access. What did I buy? A three-bedroom home with no garage and dial-up access only. But my agent was sharp enough to switch gears in the middle of our search when she saw that I was emotionally responding to homes in the country, even if they didn't have everything I claimed I had to have.

No, buyers aren't liars. They're just human beings who need our help... and our patience. And we are well-paid to provide both. In my opinion...


copyright 2007 Jennifer Allan

 www.sellwithsoul.com

 

 

5 Comments on Are Buyers Really Liars?

Jennifer,  I agree with you that most buyers really aren't aware of what they really want.  I hear some agents say that if they have to show someone more than 10 homes then they think they aren't doing their job well enough.  I start off by showing 10 homes just to give them a taste of what's out there and to monitor their reactions to the homes as we see them.  I look at my job as helping a buyer figure out what they really want.  I have found no better way than to take them out to look at as many homes as possible.

03/13/2007 09:52 AM by Tim Maitski "Secret Agent Guy" (HomeAtlanta.com)


Bravo, Tim, this is how I feel too. Have these 10-homes-or-fewer agents ever looked for a house themselves? Whenever I shop for a home, I want to see everything available and I change my focus all the time! Puh-lease... we are paid plenty of money to accomodate our buyers' shifting desires and moods.

03/13/2007 09:56 AM by Jennifer Allan, Author of Sell with Soul (Sell with Soul)


I once worked with a buyer from Southern California who wanted to move to the hills in my area of Central California. They were referred to me by my wife so I was extra accommodating. I'd get calls that they were in town and wanted me to drive 30 minutes to show them a house. This happened more than once. We exchanged over 250 emails, saw countless properties, had numerous lunches, and 11 months later, they finally bought. Not in the mountains with acreage, but in my own city with a small lot. Not for the 325k they were preapproved for, but over 400k. What I learned was that buyers like any of us can have changing thoughts and desires that we as agents may not hear about. People can be very vague and yes some do lie. All in all I learned patience, perseverance, frustration and finally elation when I was finished with them. I also learned that all the qualifying questions may end up meaning nothing. Do them anyway as they may mean something. Prior to those folks, I had never shown any buyer more than 12 properties. Nor had I ever had a buyer for more than 1 month. Lessons learned. Of course I think we like to use the phrase "buyers are liars and sellers are yellers" maybe to make us feel as though any failure is theirs and not ours.

Bob Volanti Coldwell Banker Premier Real Estate

Fresno and Clovis, Ca

03/13/2007 10:32 AM by Bob Volanti Fresno and Clovis, Ca Realtor (London Properties Ltd)


Good points -buyers are interesting- I try and read body language/non-verbal communication.  I believe it has a bit more emphasis -in order to do that you need to get with your buyer to develop a relationship.



03/14/2007 11:50 PM by Aziz Abdur-Raoof,Howard Co. Real Estate Scoop (RE/MAX Rewards)


What great posts!  It's amazing to me that agents complain about showing more than 10 houses to find the right one.  It's my job, and the compensation is good, to find my buyers a home that meets their needs and wants --- whether or not it fits the description of the one they said they wanted in our first meeting.  If a buyer gets into a house and isn't happy for any reason (my fault or not), it will reflect on my service. On the flip side, if my buyer is happy with their home and neighborhood, that will also reflect on my service and ultimately the number of referrals that I will receive from them down the road.

I would rather have a happy buyer that I had to show 200 houses in 10 months, than an unhappy buyer that I showed 4 houses in one day! 

 

03/19/2007 04:48 PM by Heather Armstrong (Iowa Realty)


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Real Estate Trainer: Jennifer Allan, Author of Sell with Soul (Sell with Soul)
Jennifer Allan, Author of Sell with Soul
Denver, CO
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