I
am sure glad I made the switch to Internet marketing over 10 years ago, and
decided this was the model I wanted to conduct my real estate business. I was
sick of advertising, designing marketing materials that had limited returns,
classified ads that did not work, exorbitant color magazine ads with limited
shelf life, printing costs, photography costs, labels, flyers, paper, postage,
and the rejection in cold calling, and most of all the expense. So in the late
1990's I built
AtlantaBestHomes.Com and immediately started to do an incredible business.
The percentage of our business closed from the internet started to grow, and
believe it or not the cost factor for hosting started to decline big time. The
cost of hosing a website and server space became a lot cheaper. It was now only
costing $50 a year to host my site and about $9 for the domain. This was a time
when we broke new ground and were allowed to list more than a brochure, more
than my broker’s listings, we were even able to host and show over 80,000 shared
Atlanta home listings. Buyer agency was never so good.
The major benefit of focusing on the Internet as a source of lead generation was
the amount of time it freed up, and the diminished marketing costs. The Internet
allowed the potential clients to call us, instead of us initiating the marketing
call or printed materials. The Internet was one of the best possible tools I
could have employed to have an incredible career in real estate. I have
satisfied buyer that like the ease to find homes, and my sellers like how quick
their homes sell. How do you view your website?
We get over 750 - 800 unique visitors a day.
;)
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You've been at it longer than me! But, I just published a new blog post that goes right along with this - your feedback would be appreciated: http://afriendinnova.blogspot.com/