The presentation of an offer to purchase property is a crucial part of the offer and negotiation process. It's the opening of a communication between buyers who have decided they've found the right house and the sellers of that house. (Important note: bank/reo/corporate owned properties have unique considerations and are not the subject of this post).

 Pretty important step in the process. If it were as easy as sending in an offer to a computer or machine and waiting for an automated response, perhaps the presentation piece wouldn't matter. But, when human beings are involved, the presentation of a buyer's offer is absolutely critical.

 Faxing, e-mailing or physically providing the offer is how it's delivered to the other party, that is not the presentation of that offer. Delivering the offer simply gets it to the other party. Presenting the offer paints a picture that the black and white words and numbers can't convey.

 How strong is the buyer's financing? If closing costs are being asked for are those a must have for the buyer? Is the buyer flexible on the closing date?  If the offer is for less than list price - why? (Hint: because that's the max the buyers can get financing for isn't a valid reason!) Are these first time buyers? Are the buyers prepared to adhere to the loan application and inspection dates? Are the buyers ready, willing, and able and are they sure this is the house for them? (Buyer's remorse does happen, and it's not pleasant for a seller to have a less than committed buyer)

 These are all questions that sellers will have, and if a buyer's offer is simply faxed in (delivered) with no presentation, the sellers are left to assume whatever they choose. We all know what can happen when people assume, right?

 Sure, getting the offer to the other party is important but the presentation of the buyer's offer can NOT be neglected or omitted in my opinion.

 I'm not in any way suggesting that confidential information about a buyer be disclosed, but buyer preparedness, preferences regarding dates, and any justification for a less than full price, no contingency offer are most definitely relevant.

 As a buyer's agent, are you really representing your clients fully and providing the utmost in professional service if you simply deliver an offer without presenting it? Delivering an offer to the list agent leaves the presentation of that offer solely to the list agent, and they work for the seller's best interests!!!

 Home buyers: ask yourself how you would like your agent to handle your offer to purchase, and when interviewing agents, ask them how they handle it! Do you want your offer to purchase a home delivered or presented? There is indeed a difference.

 Perhaps it's just my opinion, but I do believe the actual presentation of a buyer's offer is a critical and essential part of the home buying process. In other words, it's not optional based on whether or not it's convenient to me as an agent, it's my duty to represent my clients and their best interests.

 
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5 Comments on "Presenting" An Offer Has Nothing To Do With Fax or E-mail

JUN
27
2008

what's the saying ... presentation is everything. It really is , especially in this difficult market. Have a great day.

2:02pm • #1
216,346 Points 1 Featured Post Localism Sponsor Outside Blog

Hi Diane,  Interesting post.  I usually cover most of what you review in your post buy took a lot of it for granted.  Thanks again.

2:05pm • #2

Thanks Patrick, So true! Have a great weekend :)

Hi Bill, I used to take it for granted since I always present (in person to the list agent & seller whenever possible) but I've seen offers arrive without even a call first or a call saying "take a look at our offer" with no presentation at all!

2:16pm • #3
JUN
28
2008
271,088 Points 41 Featured Posts Outside Blog

DIANE - Most of the time on Long Island, the agents working with the buyer represent the seller.  Until recently, this is how I handled things.  However, I have been doing a series of posts on buyer representation recently, since taking a buyer designation class.  I am now guiding homebuyers to choose the option of being a client rather than a customer.  Even before this change in approach, I ALWAYS tried to present in person, and if I couldn't, then I would write a detailed letter personalizing the customers that I was working with.  It's too easy for homeowners to be offended by a less than full price offer if it is not presented properly.  I've actually gotten offers accepted because I took the time to drive out and present in person, no matter how far away it is.  Great post.

1:31pm • #4

 Hi Adam, Buyer agency/representation is a powerful option for buyers. It's much more common here for buyers to have their own agent. That's great that there's a buyer designation option in your area and that you've taken advantage of it.

 Sounds like you provide great service to your clients and customers, and you're right about "personalizing" the buyers. It can really make a difference when buyers are more than names on a piece of paper. Thanks for stopping by and taking the time to comment!

1:59pm • #5

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Diane McDermott, Real Estate Broker, Charlotte NC

Charlotte, NC

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REALTOR®, GRI, Landis e2 Real Estate, LLC

Address: Charlotte, NC, 28226

Office Phone: (704) 516-3691

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