Amazing Real Estate Marketing?

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Amazing Real Estate Auction

Well, I just ran across an article on Digg that was an uh...unusual type of real estate news. 

Seems that a 40ish Realtor in Palm Beach Gardens, Florida is divorced with kids and not doing so well in her chosen career...despite the California blonde look and size 36 DDD chest that genetics would be hard pressed to duplicate.  I know the real estate sales are a bit slow in Florida, but this about takes the cake.

According to ABC News, she's got an ad on Ebay and Craigslist to sell her house, along with herself as part of the furniture. In true Ebay style, the auction is complete with suggestive photos of the agent, the house, and two teenaged daughters that one might wonder about.

She writes in the ad that the buyer will live a "never-ending dream of real love and romance with the vibrant, outstanding woman of his dreams."  No pushing and shoving, now guys.  Everyone can apply.

Oh, and as an aside, the house is a 4 bedroom, 2000 sq.ft. deal with neutral colors and Berber carpet. 

I guess if you can't sell real estate the traditional way, it can pay to add some sex in the deal for added marketing potential.  In fact, mixed in the 600-plus Realtor "friends" I have on MySpace, about a third of the women look like strippers or ex-strippers.  They have photos of themselves in bikinis, mini-skirts, lingerie, you name it.  Have ya'll noticed that?

The Ebay auction hasn't gotten any bidders yet despite a starting bid of only 99 cents.  Must be the shipping cost of $500K that is limiting the interested bidders.  The article does go on to say that she's got some guy from Italy flying in to meet her though...Leave it to an Italian stallion to help a damsel in distress.

I have to say that this real estate crisis is frightening.  If the agents are getting this desperate, (or would that be the BUYER who is desperate?) they might start including their beloved pets in the sale too.  The thought of seeing pictures of a terrified and embarrassed persian cat in the nude makes me want to beg Donald Trump to help.

The Myrtle Beach real estate market is not quite that bad, and in fact prices are starting to rise again.  If you have been waiting to buy that cheap oceanfront property, don't wait much longer!  We unfortunately have an over-abundance of topless bars here that the city would love to shut down, and could be the next place that Digg makes famous for unique real estate marketing.  It could make our prices shoot to the moon.


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John Walters
Frank Rubi Real Estate - Slidell, LA
Licensed in Louisiana

I think I will pass on this house.  I already have enough females around to deal with.

Jun 27, 2008 07:21 AM #1
Diane Lombardino
Keller Williams Realty of Jupiter - Palm Beach Gardens, FL

Jan, THIS IS SCARY!  I also heard this on the news, the LOCAL NEWS!  I live and work in Palm Beach Gardens.  I do not know this woman.  But, what has the real estate industry come to?????  Are we stooping to new low forms of marketing.  Fuggitaboudit!!  I will continue to conduct the business of real in a traditional way.  I believe in thinking out side the box, but really.  thanks for the post.

Jun 27, 2008 07:23 AM #2
Patrick Lambert
ALLY Real Estate - Waikoloa, HI
Hawaii Real Estate Expert

Men don't respect women who don't respect themselves first. Obviously she is desperate. Have a great day.

Jun 27, 2008 07:27 AM #3
Brett Tousley
NW Home Brokers LLC - Richland, WA
Tri Cities Real Estate | (509) 420-0013

Looks a bit high maintenance to me.  I think I could afford the purchase, but the upkeep would be too rich for my blood!


Jun 27, 2008 07:28 AM #4
Jason Crouch
Austin Texas Homes, LLC - Austin, TX
Broker - Austin Texas Real Estate (512-796-7653)

Jan - This is a compelling story, though perhaps for the wrong reasons.  I have noticed that many of the Facebook friend requests that I get have scantily clad young ladies.  I thought it was just me - darn.

Jun 27, 2008 07:30 AM #5
Jan Chilton
Myrtle Beach, SC
Real Estate Marketing

You all should see some of the women realtors on MySpace.  It's unbelievable the photos they post of themselves on there.

Do you remember some years ago, wasn't it a real estate agency in California that a woman sued because she put a picture of herself in a bikini on a billboard and they either fired or revoked her license?  I seem to remember that.

Jun 27, 2008 07:31 AM #6
Lorinda Ward
Keffer Realty - Norfolk, VA
Serving, Hampton Roads Virginia. Norfolk, Chesapeake, Va Beach

That is crazy and her broker is okay with that form of marketing?  Thank you for sharing the article.

Jun 27, 2008 07:36 AM #7
Peter Nikic
Broad & Bailey Realty LLC - Valhalla, NY

Eliot Spitzer got a bargain compared to this price :-)

Jun 27, 2008 07:41 AM #8
Lori Gilmore
Baird & Warner Real Estate - Joliet, IL
Realtor - Will County Illinois

I'm not convinced that it is real estate she is selling. . .We should all thank her for helping improve the image of our profession (please hear sarcasm in that comment :-)

Jun 27, 2008 07:41 AM #9
Jolynna McCune
Groome & Co. REALTORS - Memphis, TN
Affiliate Broker

Well I like Patrick's comment above, and will add this as well:  People won't take you seriously if you don't take yourself seriously.  She is obviously getting attention, but doubt she'll be selling the house that way.  It's really kind of sad that she is role modeling for her teenage daughters in such a way.



Jun 27, 2008 07:42 AM #10
Kim Sellers
Lake Arrowhead, CA Coldwell Banker - Lake Arrowhead, CA
Lake Arrowhead Realtor - BRE#01412099 - Lake Arrow

No saying for good taste, this is awful!!!

Jun 27, 2008 07:50 AM #11
Associate Broker Falmouth MA Cape Cod Heath Coker & - Falmouth, MA
Heath Coker Robert Paul Properties Falmouth MA

Sex and real estate are the two biggest reasons people are using the Internet, aren't they?  Or is one email?  Or is one Blogging on AR?  LOL

Jun 27, 2008 08:04 AM #12
Jan Chilton
Myrtle Beach, SC
Real Estate Marketing

Thanks to all for the comments.  If you'll email me a link to your favorite post, a title, and a blurb about it, I'll submit it to Digg, Facebook, and several other of my social bookmarking sites.  Should get your post a little bit of a push.  Jan at

Jun 27, 2008 08:32 AM #13
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Real Estate Marketing
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