My Sphere makes my business GROW, and I try to make sure they know I value them. I do send out electronic (and snail mail) newsletters every other month, but my sphere also needs a "personal touch" at least a couple times of a year (some more than that) to ensure they know I care.
After closing, I always remind my clients that just because we are closed, does not mean they won't see or hear from me again. If they have questions, need referrals, get questionable mail, or have tax questions, I am always available. I want them to KNOW I am their GO-TO person with anything real estate.
I have a few past clients now we get together quarterly. Either I contact them or they contact me and then decide where and when to meet up.
Always fun to hear about their remodeling and especially their vacations. This month I have a couple that returned this week from Hawaii where their son was married, there should be a good conversation there! This meet-up could be a happy hour, have been friends with them for 20+ years!
Had an agent referral a few months ago, but the client was buying an inexpensive condo and discovered for the price, location or condition was a factor, and decided to rent. Evidently, that didn't work well either, as I got another email she wants to meet up for lunch next week to talk about buying horse property and she is selling the primary home.
It isn't really working, it is social, and I love it! My clients know they are valued.
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