by Shannon Penrod and Sandra Beck

Imagine your ideal client sitting down at their computer and typing three words into a search engine.  What three words would they be?  Knowing the answer to that question can make a tremendous difference in your business and your life.  As a professional blogger it is my business to find out those three words and to tag the blogs I write with those keywords consistently so the search engines know where to find my clients.

I find that a lot of new bloggers are familiar with Tags but have no idea how to maximize them so they create foot traffic back to their website.  Failing to use tags properly is like putting a letter in a mailbox with no address on it.  What are the chances that it is going to arrive in the proper place? Nil! It has to be properly addressed, so do blogs.

Blogs are a powerful tool, if you used properly.  If your blog isn't getting you the results you want maybe it's time to examine how to blog properly.  I'll be writing more on this topic, stay tuned!