"I never perfected an invention that I did not think about in terms of the service it might give others... I find out what the world needs, then I proceed to invent."
- Thomas Edison
Sounds simple, right? We all have needs; we need a car, we need a mobile phone, we need a faster way to travel, communicate, and do business. Our needs are what have driven technology and advancement for centuries. So the question is, do you know what your clients need? Let's hope so, because oftentimes, they haveno idea what they need! Remeber, you are the experienced professional, and first and foremost, your clients need you. Now, what else do they need?
With recent reports showing nearly 85% of homebuyers searching the internet for homes, you definitely need to market listings there. Are you? Do you utilize listing syndication, single property websites, blogging, search engine ranking, the MLS, and all of the other internet tools at your disposal?
Also, with technology advancing at a rate faster than ever, are you connected in all the ways you should be? Do you use blogs, mobile features, and virtual tours? Do you know what a "widget is? Let's hope so, because these are the things that will not only allow you to keep up with your competition, but to also stay a step ahead.
Remember, in order to give your clients what they need, you need to know what that is. Best of luck in your search to give people what they need!
*Many of the tools listed above are offered at ClassifiedFlyerAds.com.
I work in marketing and communications for ClassifiedFlyerAds.com, focusing on tools and internet technology for real estate professionals. Our most popular tools offer competitive search engine placement and online listing distribution to over 30 real estate directories. We also offer blog profile syndication, widgets, and virtual tours - free to all subscribed members.
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