Now that I've earned my EcoBroker® designation, now what? There's a lot to learn from the Ecobroker® course, but one thing you don't learn is to be an expert on the environment or an expert on energy efficient windows, or what heating system to use for maximum efficiency, or how to best insulate your home, etc. etc.  Here's my top 5 lessons learned:

 1.  Study and be able to help clients consider and understand payback periods and life cycle costs of energy saving products.  An additional $1000 up front cost (for an energy saving feature) that has a payback period of 2 years could provide cash benefits for years.   Isn't this how to sell benefits?

 2.  There are many government and utility incentives available to help consumers purchase more energy-efficient products - knowing what is available in your local area gives you a big advantage over your competitors.

 3.  Be aware of misperceptions of commonly overused and misused terms like "environmentally friendly". No one verifies this label.  Be more specific by saying something like, "this home was constructed with windows having low-e coatings and has been upgraded with Energy Star appliances".

 4.  The best way to sell anything is by using "real life" examples.  Promoting energy saving features is no different.  For example, help consumers calculate life-cycle costs.  If you see a solar panel on someone's home, stop by and talk to the owner; ask if you could bring clients to visit (provide a gift certificate and you might just get a referral!) and learn first hand how the system has saved energy and operating costs. 

 5.  Homeowners place high value on cost savings, the environment, comfort and health.  Of these four, comfort and dollar savings are the most tangible benefits for them. Focusing on these four areas can make you a "socially responsible" real estate agent and help you stand apart from others that have not had the Ecobroker® training.    

 Has anyone else earned the Ecobroker® designation?  Any comments?  The web site is www.ecobroker.com