Traffic generated to and from the development is estimated based upon data provided in "Trip Generation, 7th Edition," an informative report published by the Institute of Transportation Engineers, The Trip Generation Report is recognized by land use and traffic planners as the most authoritative text available for estimating the trip generation of various types of land development. Traffic volumes for future development are estimated in terms of "Trip Ends" for each land use. A Trip End is defined as a one way trip to or from the subject property that has the property as either its origin or destination....

In determining trip generation, the average rate as given by the Trip Generation Report was used. Average Daily, AM Peak, and PM Peak Hour Trip Generations have been caalculated for the proposed development.