There are things that I find hilarious as I wander through the listings...
I'm working on a market whiff... kind of a pre-CMA to see if the property will be priced in the ball park... and I am looking through a bunch of listings. And I keep thinking that in some cases there are too many agents that went to the same school... and a few that just skipped all school.
- Too many options to list.
Ya' think? I bet that almost EVERY house on the market has too many options to list in the limited space we have... So, hit some highlights!
- Winter (dormant grass) pics.
I just looked at the calendar, and it is June. I just looked at my unwatered front yard, and it is green... has been for a few months. Take some new pictures! It really won't hurt you.
- Hard surface countertops?
Ok, I know that she meant to say solid surface countertops... but this makes it sound like foam was an option. That would be kind of fun... foam counters.
- EVERYTHING IS ALL CAPS!
Why? I had to constantly ask to have my listings input NOT in all caps. Only a small percentage of listings aren't all capped. And "tradition" isn't an excuse.
Keep in mind...
Despite the power of other outlets, the MLS is our most powerful marketing tool. Most buyers, whether they find the property through an agent or some other source, get to see an MLS listing first. IDX, listing syndication... those base off of the MLS listing. Make it count.
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