It's that time of year, when the advertisers usually reach for your pocket... but in this case, Chevrolet reached for your heartstrings.
And in my opinion, it was a massive success. I'm a car guy, so I really liked it. I'm also an older guy, so it resonated with me, but I also think you'll enjoy.
Good morning Alan. Not a big Chevy fan but this commercial applies across brand lines. Enjoy your day.
I've actually never owned a Chevy, but they did a great job with this commercial.
Hello Alan - advertising can certainly succeed when heartstrings are touched but it seems shareholders like it when the purse strings get some attention too. Of course, there are times when both play a role together. It can occur during the holiday as well as when the earnings are released.
I believe they call it the "softsell"
I have never been much of a car guy and I am definitely not a fan of any of the legacy auto brands these days but I have to give them kudos for the commercial.
I thought it was sweet.
I am not a car fan, but I love the commercial. It is one of the few commercials that I would enjoy watching over and over.
very touching, no?
Alan,
Thank you for sharing this commercial. This is definitely a Super Bowl quality one. Happy Monday. A
Right up there with the Budweiser Ads?
Advertisers going for the heartstrings? Nah - they wouldn't do that around Christmas, would they?
Naaaaah... what was I thinking$
Hi Alan- I've seen that ad and fell in love with it. I love how people came together to get it back in shape. Have you seen the cute one with the little girl who saves her snowman in her freezer??
I have seen that one... didn't quite understand it.
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