I see so many empty
flyer boxes on for sale signs in front of properties. I suppose flyer boxes are
fine but how effective are those flyer boxes especially when they are empty?
I imagine that it is hard to keep them filled and even harder to track down
who is taking them. Are neighbors taking them or are they being taken in bulk
and trashed. Who knows??
How many
leads are you loosing?
The thing is I
think many buyers are used to those flyer boxes and will stop if they see one.
I think many buyers also like something they can take rather than having to
write something down. So my suggestion is to keep the flyer boxes but utilize
them differently.
Place 1 flyers
on the inside of the flyer box but attach it so it can't be removed. Not sure
if there are boxes out there that will allow you to attach print material that
can't be taken?? If anyone knows of something please share it here.
On that
1 non-removable flyer print the following…
1. Print the property
address.
2. Print an 800
# with text that reads something like "Call 800#, ext. 1234 for a recorded
message about this property". RingCentral allows you to purchase 800 #'s
and you can assign multiple extensions to your 800# and record different voice
messages per extension. You can use different extensions for your different
properties, which will allow you to better track the leads per property that
are coming into your 800#. Ring Central provides you with a log of all calls
that came in to your 800 # and you can see who called the different extensions
and make follow up calls if wanted.
3. 
Print
a unique email address that is associate with the property and listing
to cell phone identifier with text that reads something like "Email
or text this address to receive instant property information in your email or
on your phone". ClassifiedFlyerAds.com provides free unique listing email
addresses and listing to cell identifiers for each listing flyer you create
under any subscription plan. If a buyer sends an email or text to your unique
listing address, they will receive the property flyer in their email or a cell
phone friendly version to their phone. You will also receive an alert in your
email and on your phone with the email address or phone # of the buyer who made
a request on your listing.
In addition to
having this 1 non-removable flyer, also include a bunch of index card sized
sheets inside the box with the same information printed on these index cards.
This will provide those buyers who like to take something with physical print
material. If they then want more information about the property they can simply
call the #800, send an email to the unique email address or send a text to the
unique address and they will get instant information and you will capture the
lead.
If the box runs
out of the index cards – it won’t be such a big deal because your
box still has the non-removable sheet that has the information they can use
to request more details.
The text option
is really great for those buyers who are driving around because they can request
information on their cell phone while they are driving around. If you call them
back fast enough from the alert you receive, you may even be able to catch
them for a showing while they are in that area.
Yes, the kety with any change is to still give them what they want. They want a brochure and I like the idea of call capture , but I integrate it with the brochure.
;)
;)
I've never been a fan of the brochure box, as it seems they go empty within 24 hours of putting 30 new flyers in, so I am assuming it is the neighbors! But these two ideas make sense, especially the index cards, since buyers love to have something to take with them and it provides another "showing" for your listing every time they look at it.