A friend who is a Sales, Business Development and Marketing Evangelist, recently pointed me to the “Quotes To Live By” page on his blog. I was expecting these famous quotes to be sales and marketing related. I was pleasantly surprised that mostly they were related to customer care.

As an example, this quotation from Sam Walton:

“There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.”

- Sam Walton

 Quotes To Live By

Another friend has written an entire book on the topic of customer care called "The Perception of a Difference"

His premise is that people decide whether to do business with you within seconds of meeting you and it is extemely difficult to change a negative perception.

Some quotations from that author Wes Zimmerman include:

I cannot buy from you until I know you exist.
- Wes Zimmerman

Important personal endeavors, including choosing a marriage partner, maintaining a friendship, and getting a job require selling. Selling requires a buyer, reaching the buyer requires marketing in some form, and when the sale is made the customer must be cared for in a way that ensures s/he will buy from the business again and also tell others to.
- Wes Zimmerman

I will not buy your product until I know how it will help me reach my goals.
- Wes Zimmerman

... and in conclusion ... one very famous quote from me:

Wes Zimmerman taught me how to apply what I do to any business, any subject, any topic area and to add value to my surroundings whenever I can.
- Bill Austin

... or maybe two ...

To make people feel like they are valued and appreciated takes small simple changes but it usually does take change. Make an effort to cheer up one person or make them feel special today and see how much better that makes you feel.
- Bill Austin