Special offer

The Counteroffer Goal

By
Real Estate Agent with Big Block Realty 858.232.8722 CA BRE# 01261476

The Counteroffer Goal

 

Since 2020, it's been a bidding war style seller's market in San Diego; this means we have low supply and high demand for the available supply. This results in one seller receiving multiple offers from anxious buyers.

In my market, this means 5 to 25 offers is normal...an actual bidding war. This results in offers going over the sellers' asking price. In the San Diego Market, this over bid is 5% to 20% over asking, depending upon the size of the property's buyer-pool.

If you make an offer on a home, and the seller rejects your offer and suggests different terms, that’s their counteroffer. The goal in a market like 2022's, is to at the very least, secure a counter-offer if not acceptance of your offer.

This means you have to write an offer that is high enough in price and "clean" enough in terms, to be one of the top 3 offers received, if not the #1 offer.

Some #1 offers blow the rest away, there's no counter and if you were not #1, you are out of luck. But, some sellers get 3-5 offer from the many that are worth countering to see if they can leverage the multiples in order to improve their prices and terms to be more competitive or create a standout offer.

So your goal, is to get that counter if you don't get acceptance, because a counter offer is loaded with helpful price and terms info that can guide your response.

Your agent should know the market and comparable sales enough to advise you appropriately to be competitive. I'm seeing clients get accepted within 3 offers and others that have written up to 14 offers before landing an acceptance.

Budget, cash reserves and staying the course mentally, play a huge role in the results. Keep the faith and never quit, it will happen for you.

 

1. Photo by Sora Shimazaki from Pexels

2. Photo by Mikhail Nilov from Pexels

 

Posted by


Thomas J. Nelson
REALTOR®, CRS, RCS-D, CDPE, e-Pro, Certified Military Home Specialist, Luxury Home Specialist, Author, Keynote Speaker and  Podcast Host 

Serving Coastal San Diego from Carlsbad to Coronado, Downtown, Balboa Park Area,
La Jolla/UCSD & Mission Bay Park Areas
I Offer Rebates to Veterans
& Active Duty

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Disclaimer:  Nothing in this blog article is to be construed as legal advice, tax advice, medical advice or financial advice.  For legal advice see an attorney.   For tax advice, health or financial advice see a tax attorney, certified public accountant, or other qualified professional.
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

Good morning, Thomas... I've long told clients that counter-offers are windows opening to negotiations and not to take them personally, but to really strategize where you want to end up.

Feb 18, 2022 04:43 AM
Michael Jacobs
Pasadena, CA
Pasadena And Southern California 818.516.4393

Hello Thomas - buyers need to be financially prepared to enter real estate but also emotionally ready for it too.  

Feb 18, 2022 05:10 AM
Thomas J. Nelson, REALTOR ® e-Pro CRS RCS-D Vets
Big Block Realty 858.232.8722 - La Jolla, CA
CEO of Vision Drive Realty - Coastal San Diego

That's a great way to put it Nina Hollander, Broker because as I share, I rarely get an accepted offer as written, most agents want to clean up terms if not price, so the goal is to get the counter and negotiate...otherwise you're left without a chair when the music stops.

Feb 18, 2022 05:53 AM
Thomas J. Nelson, REALTOR ® e-Pro CRS RCS-D Vets
Big Block Realty 858.232.8722 - La Jolla, CA
CEO of Vision Drive Realty - Coastal San Diego

Yes Michael Jacobs and agents need to prepare them, lenders too. I can always tell when a buyer has been ill prepared by their agent on one of my listings. They seem shocked when you counter them according to the market trends.

Feb 18, 2022 05:54 AM