If content is king and queen and the whole court including the jester, what do you do to make sure you can keep creating content?
For some people, once you find your blogging voice it's relatively easy to keep going.
For other people the dreaded blogger's block may be a very real thing. So how to you avoid getting burned out on blogging?
I used to blog daily, years on end and there are a few things that I found made it easier to keep going.
1. Blogging regularly makes it easier to blog often. I know that's a bit of a circular argument, but if you blog so infrequently that every time you sit down at the keyboard it feels like you're doing it for the first time, well that just makes it harder to get the mental processes working.
2. Find topics that you like to write about AND ideally have a prayer of increasing your business. When you get that first (and second and third...) closing table check that you KNOW came from blogging, you're going to be more motivated to keep blogging.
3. Have an idea bank. Blogging ideas are out there, you just need to tune in and capture the idea before it gets away. Whether that's a bunch of post it notes, or draft posts with just a title and sentence or two, have some ideas to prime the pump when you need it.
4. Get series about your blogging. S'rsly? Yes, Seriesly :) You know what works for us? Long tail blogging, and writing a Series of posts on similar topics is an easy way to create content. Blog about different subdivisions, different home features (homes for sale in _____ with 3 car garages/pools/barns/5 acres or more/basements/walkout basements/with a lake view...basically any characteristic that you have in your MLS that a buyer might realistically use as a key search criteria might be worth making an IDX search page for).
5. Read other bloggers. What works in Montana and New York and Texas and Vermont and just about anywhere may work in your market too once you adapt it. Not copy and paste mind you, but take the seed of the idea and develop it in your own words and style.
6. FAQ posts. If a buyer or seller asks you a question, there's a good chance other consumers are wondering the same thing. What's your market like? What would an out of stater need to know about YOUR local real estate practices?
7. Keep up to date on local real estate events. New construction communities, builder incentives, new zoning laws and the impact on housing, etc. Spread the word.
8. Have a reliable source for good pictures that won't get you in copyright jail and won't take you a lot of time to fetch. Your own snaps are great. Pixabay.com is my favorite for pix that are general topic.
9. Blog extra when you're in the mood and stash some posts away in your Draft. Got a busy day but you've GOT to get out some content? A few clicks, a once over, publish.
10. Efficiency matters. If you're struggling with a post, sometimes it's better to just punt and come back another day, or switch topics to something that flows that day.
Until next Tuesday, just Ask An Ambassador if you need help,
Bill & Liz aka BLiz
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