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Referral Sources to Maintain Your Pipeline

By
Real Estate Broker/Owner with House to Home, Inc. - Denver Real Estate - 720-231-6373 DRE# ER40011786

 

What do you consider to be your Referral Sources?    I went to a seminar a few years ago and one presenter stressed the number of referral sources will define your business.    He said not only define these sources but work them often to ensure a strong pipeline of business.

 Internet

 

Think of where your referral sources come from - 

  • Sphere (database)
  • Web site (multiple sites?)
  • ActiveRain
  • Other blogging platforms with GOOD content (Blogger, Google My Business)
  • Local videos on neighborhoods and things to do in the area
  • Relocation Companies/Relocation Departments (although their fees are really high, and not seeing as many relocations paid for by the company)
  • Anyone you do business with - restaurants, dry cleaners, print shop, hairdresser, grocery store clerk along with your lenders, title clerks and inspectors

 

 

 

These are the first ones I thought of, then I thought of other opportunities  -

  • Networking groups
  • Designations - CRS
  • My Lender (these are fewer nowadays)
  • Farm Area
  •  Facebook, Pinterest, LinkedIn

 

 

These are the ones that work for me, but thought of other areas  -

  • Daycare groups (growing families need bigger homes)
  • Bowling league
  • Chamber of Commerce
  • Golfing league
  • Leads group
  • Neighbors
  • Sign Calls
  • Wear your name badge in certain places - you may get questions about real estate
  • Open Houses

 

Connect with agents in other towns - I have enjoyed several referrals from real estate offices in other cities that have my name and experience, and a couple of agents in Colorado Springs and Fort Collins where I get many leads.    I have been in Lowe's or Home Depot and the shoppers had questions about selling their home while they are looking to update/upgrade before putting their home on the market.     Early in my real estate career, I was told buying leads will never pan out like the leads you produce yourself and have never bought one lead!  

 

At this seminar, the presenter said the more referral sources you have (and work regularly) your business will flourish.    I still have to say the best way to build your business is to call your A Clients and keep in touch.   Don't talk business, ask about THEM, and they will always think of you when anyone wants to buy or sell.  (FORD)  My A Clients have done business with me in the last 5 years, have given at least a couple of referrals, or are thinking of moving.    The A+ clients invite me to family events, and occasional Sunday dinner or happy hour and stay in touch more closely.  

 

Do you have Referral Sources to add to this list?

 

Work your Referral Sources, and your business will grow!   

 

 

Posted by

Joan Cox
Broker/Owner, REALTOR®
House to Home, Inc.

Serving the Denver Metro area including all suburbs


Helping Buyers and Sellers achieve their real estate dreams, one house at a time!

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Comments (20)

Tony Busanich
TD Bank - Freehold, NJ
1-4 FAMILY HOME LOAN SPECIALIST

Hi Joan, thanks for the great post. I like the group idea, i'm going to try it. Will update you on the results. Thanks for the great idea. 

Feb 28, 2022 07:12 AM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Tony Busanich any groups with your kids, or that you could be that ONE lender in the group.

Feb 28, 2022 07:19 AM
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

HI Joan... what's interesting to me is that what you heard on this topic a few years ago is exactly what they continue to "teach" today and were teaching 20 years ago. And as I looked through this list of sources, I realized I could rip apart many of those suggestions and show that some are not worth the time you'd need to invest in them to get a referral or two.

Feb 28, 2022 07:25 AM
Eric Bouler
Gardner Realtors, Licensed in La. - New Orleans, LA
Listening to your Needs

Happy Mardi Gras for you. Have a great week. Have a great week and see my two blogs today...

Feb 28, 2022 07:34 AM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Nina Hollander, Broker there are several that would not work for me either, but does for Laura.   You don't know what will work sometimes until you try it.

Feb 28, 2022 07:35 AM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Happy Mardi Gras Eric.

Feb 28, 2022 07:35 AM
Michael Jacobs
Pasadena, CA
Pasadena And Southern California 818.516.4393

Hello Joan - reading your post made me think for a second as I read some of the brainstorming ideas for pipeline filling.   I have often read about the importance of wearing a name badge in real estate.  It never crossed my mind even though I am aware of some who have long followed it.  To me, it reinforces that there are many ways of being successful in real estate.  Follow the path that works best for you.  

Feb 28, 2022 07:47 AM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Michael Jacobs absolutely some of these won't work for some.  Laura hates wearing a name badge, but have to say, have sold two homes (that I can recall) by wearing one.

Feb 28, 2022 07:48 AM
Paul S. Henderson, REALTOR®, CRS
Fathom Realty Washington LLC - Tacoma, WA
South Puget Sound Washington Agent/Broker!

I am always grateful for your eye opening blog posts. Now I must ponder my approach to each of these thoughts of getting out there Joan. Happy Monday 🙂

Feb 28, 2022 09:34 AM
Ann Hayden 636-399-7544
Berkshire Hathaway HomeServices Select Properties-St. Louis Missouri - Des Peres, MO
SelectAnn.com

Joan Cox ,

Those are all very productive places to gain business.  Thank you for sharing!

Feb 28, 2022 09:46 AM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Paul, although not all these ideas will work for us all, some very well will! 

Feb 28, 2022 10:08 AM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Ann, thanks for stopping by, and hope one of these helps you boost your business! 

Feb 28, 2022 10:09 AM
Ray Henson
eXp Realty of California, Inc. (lic. #01878277) - Elk Grove, CA
Realtor

My training group and my pickleball friends have been my best referral sources.

I always wear my eXp Realty hat or shirt.  It makes everything easy and I figure that I have advertised Nike and so many other companies enough.  Plus, I like the hats!

Feb 28, 2022 11:25 AM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Raymond Henson, eXp Realty that is a great source for business.    I always remind Laura when she is attending the school functions, to be SURE they remember she is a REALTOR, and not just a mom!  

Feb 28, 2022 11:50 AM
Kathy Streib
Cypress, TX
Home Stager/Redesign

Hi Joan- it's good to put yourself out there to connect with people. And I would think that the best way would be to find your network or pipeline in doing the activities that you're interested in . 

Feb 28, 2022 06:39 PM
Brian England
Ambrose Realty Management LLC - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

Referrals are the best thing for our business so it is very important to stay in touch with our referral sources!

Mar 01, 2022 06:00 AM
Debb Janes
Nature As Neighbors - Camas, WA
Put My Love of Nature At Work for You

Absolutely great list. And, agree with you about keeping in front of our SOI, especially making sure it's all about them. 

Mar 02, 2022 08:14 AM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Kathy, that is the best when you enjoy it! 

Mar 04, 2022 03:31 PM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Brian, so important.

Mar 04, 2022 03:31 PM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Debb, they do enjoy the "catch up" calls.

Mar 04, 2022 03:31 PM