Lights! Camera! Mortgage Pre-approvals! Did you know that the the Hollywood sign once said Hollywoodland?
The iconic Hollywood sign built into the side of Mount Lee has gone through a couple of iterations over the years, but the original intent of the sign was to promote the sale of homes and properties. Its purpose was to advertise the name of a new housing development in the hills above the Hollywood district of Los Angeles. Real estate developers Woodruff and Shoults called their development "Hollywoodland" and advertised it as a "superb environment without excessive cost on the Hollywood side of the hills."
Hollywoodland was said to be “above the turmoil of the city,” and “the supreme achievement in community building.” #funfact
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Anna Chroscicki
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