Redding Real Estate has been in a declining market since the first part of 2006. 2007 saw foreclosures and short 
sales continue to affect the trending market value for our area. Homeowners that were not able to grasp the concepts of a declining market, continued to price their homes higher than current market value and suffered the "chasing the market down" syndrome with disastrous results. Many of these homeowners now face foreclosure.
It is critical that you work with a responsible Realtor to help you price your home correctly.
It is your Realtor's responsibility to help you and to with complete confidence represent the current trending market. With the Comparative Market Analysis and Broker's Price Opinions, we have two good tools that can help us evaluate your property and reach the right number to help you move your home. If we do not get this price right, we have begun a long and disadvantageous process of losing value on your investment. There are a few principles that are critical to keep in mind:
- In a declining market it becomes necessary to price your home just under market value.
- We have the best opportunity to sell your home in the first 30 days. We will have the most opportunity and viewings in that time period. It will be important to have a goal to price right for achieving this goal.
- If we do not have an offer within that first 30 days, it will be important to examine all feedback from showings and to do a reduction in price based on the specifics of the property. If we have location, presentation and marketing correctly in place, then a price reduction will be our best strategy.
- Working with a Realtor who has the finger on the pulse of the market will be critical to the subtle process of determining the right price for your home. It is a mixture of analytical data and being in tune with market and selling features of your home. If your home has emotional appeal to buyers, then we factor that in to our price and marketing. It is not one thing we do to get your home sold....but all the things that come together to successfully price and market your home to a successful completion of getting it sold.
- Marketing will play a critical part in helping to get exposure and interest in your home. With dedicated websites, distribution to the major Real Estate Websites, video, virtual tour and flyers, a marketing plan and presentation designed around the distinctive selling features of your home will provide the marketing presence that gets the exposure we need.
IN summary, it is pricing and marketing that combine to achieve the goal of getting your home sold. Call today so that we can talk about technology solutions and marketing that can make that difference.
Call us today and we can help you with Listing Your Home at the Right Price!. You want to work with a Realtor who cares as much about your goals as you do. A Realtor who lives and dies with every transaction and be committed on accomplishing your goals. You want a Realtor with staying power.
My husband and I are software developers and artists. We use 20 years of experience in the corporate world and delivering software solutions to our clients to build a sustainable business plan for our clients in real estate. We are dedicated to bringing our clients the latest tools in technology and internet marketing. We bring you the best there is in dedicated websites and showcase listings for the Buyers' search capability. We help our sellers by offering the most pervasive marketing plan in Northern California.
Call us today so we can begin the process of Listing Your Home at the Right Price...and helping you get it SOLD....we can help!
Visit us soon on our websites to learn about Redding Real Estate and what we have to offer. Redding Real Estate is our specialty. Call Jeanean Gendron, your Shasta Specialist and learn about how we are helping our sellers list and market their homes to Buyers from all over the nation. We are the right choice!
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