We all love sharing everything about Staging -
but how do we get Realtors to Love Staging!
Some of us do this with marketing - but I hate marketing.
Any of you who know me understand that for me to use the word hate is a profanity - and I use it as a profanity here.
Let's change our language - let's get rid of marketing!
Let's collaborate with Realtors!
Collaboration is inspiring someone to view your way of thinking!
We have to inspire them!
Deborah Weisgall - she wrote a terrific article about collaboration - Searching for the Roots of Creativity.
This article discusses how architects collaborate with builders & writers collaborate with agents and editors -
The creative writer has to collaborate with their agent and editors to get their creativity out there -
hmmm this has a certain ring to it!
We have to collaborate with agents - share our vision!
Don't call it marketing - call it collaboration!
Collaboration is a negotiation - we have to negotiate the process of sharing our vision of Staging with the real estate agent and the happy result is a sold house!
And it is not hard - because a collaboration can be a pleasant cup of coffee together!
Because they need us!
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