We all love sharing everything about Staging  -
but how do we get Realtors to Love Staging!
Some of us do this with marketing - but I hate marketing.
Any of you who know me understand that for me to use the word hate is a profanity - and I use it as a profanity here.

Let's change our language - let's get rid of marketing!
Let's collaborate with Realtors!
Collaboration is inspiring someone to view your way of thinking! 
We have to inspire them!

Deborah Weisgall - she wrote a terrific article about collaboration - Searching for the Roots of Creativity.
This article discusses how architects collaborate with builders & writers collaborate with agents and editors -

The creative writer has to collaborate with their agent and editors to get their creativity out there -
hmmm this has a certain ring to it!

We have to collaborate with agents - share our vision!
Don't call it marketing - call it collaboration!
Collaboration is a negotiation - we have to negotiate the process of sharing our vision of Staging with the real estate agent and the happy result is a sold house!    
And it is not hard - because a collaboration can be a pleasant cup of coffee together!

 Help!

 

     Because they  need us!

 

 

 

 

 

 

color and staging

 

     Margaret Innis & The Decorate To Sell Team
     Renew Your Home - Staging Redesign & Color!
     Member 2008 Color Advisory Board
     ASPM ADE IRIS IDS RESN WCAA
     Direct 1-508-572-8225
     Toll Free 1-888-656-7376

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Margaret Innis
Owner & Principal of Decorate To Sell, LLC
Why be "For Sale" when you can be "Sold!"™
Visit our website www.DecToSell.com

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Post is included in group: Stage It Forward...
Post is included in group: The Art Of Marketing You
Post is included in group: Stagers Open Forum
Post is included in group: Accredited-Staging-Professionals
Post is included in group: Stager's Coffee Clutch

11 Comments on I stopped marketing & had a cup of coffee!

JUN
30
2008
Outside Blog

I like that word - Collaboration - I'll have to remember that one.  Now, back to that cup of coffee...

8:46am • #1
Localism Sponsor Hit Router

Margaret,I like your style!  As a REALTOR in South Central Pennsylvania, I am looking for a home stager with whom "as you say" to collaborate. I am sold on this concept, but have not experience with it.  Thanks for inspriting me to look a little harder.

8:51am • #2
4 Featured Posts Outside Blog


What a smart concept.  I refer to it as being part of their marketing team. When you hire a particular Realtor that we have "collaborated with"  you get their "marketing team" as a bonus. Each of the members of the team bring their expertise and preferred pricing partners with them to the table as well. It is a circle of abundance for the client without the client ever having to leave their home.

1:21pm • #3
Outside Blog

Hi Hope - Thank you for stopping by - love the java jive!

8:37pm • #4
Outside Blog

Roseann - Thank you for stopping by!  I would look forward to sharing names of Stagers with you! 
Since you are in PA - have you ever been to Falling Water?  I heard it was closed for maintenance - it's on the wish list!  

8:43pm • #5
Outside Blog

Michelle!  Great language!  Circle of abundance!  This is a very convenient way for the homeowner to get the best of everything - Realtor, Stager, Marketer, et al!  Thank you for stopping by!  

8:45pm • #6
1 Featured Post

WOW...maybe that's my problem...I'm marketing too hard...time for a cup a coffee, time to say I love the craft of staging and now I know to take time to stop  and say THANKS to all who collabarate with me....

9:10pm • #7

Hi Margaret:

What a great way to approach the realtor/stager relationship.

I have been contacting managers of the local real estate offices, they are usually realtors, too and offering to do a presentation at their office meetings.  Sometimes, I will just meet with the manager first and show her/him a part of my presentation.

For the most part, this approach has been successful and out of each presentation I have secured one staging job to start.

Joyce

 

9:42pm • #8
JUL
19
2008
Outside Blog

Hi Joyce!  It is all about little steps - or sips!  Your ROI on contacting managers is terrific!  All the best, Margaret

7:23am • #9
JUL
20
2008
371,573 Points 3 Featured Posts Outside Blog

It's just too bad they don't feel the jolt of expresso when it comes to home staging.

11:11pm • #10
AUG
01
2008
2 Featured Posts

Hi Margaret ~ What a great word to add and use more often in my vocabulary.  Love it, gonna use it for my new Vignette Staging service I am now offering.  Thank you Girlfriend!

Have a Colorful Day!

11:24pm • #11

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Margaret Innis - We Stage New England

Andover, MA

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Decorate To Sell, LLC

Address: We are always just a phone call away, P.O. Box 1302, Andover, MA, 01810

Office Phone: (888) 656-7376

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