I learned something interesting at our softball game yesterday. As I sat on the bleachers, melting in the 93 degree sunshine, filling out our line-up card the coach from the other team came over to greet me. You only get one chance to make a first impression, right?
I was wearing an old t-shirt from my days as a track and field and cross country coach at a local high school. The other coach approached me and as I looked up, I heard:
"Do you coach cross country?"
"I used to. It's been 5 years, but I loved doing..."
Cutting me off and extending his hand..."Cal State Hayward, 14:11 5k."
"Westmont College, 14:52 5k, nice to meet you. My friends call me Matt."
How do you respond to something like that? Then I realized how many real estate agents, especially the online agents, introduce themselves the same way.
"XYZ Realty, 89 transactions last year."
Great. I'm not impressed. Why? One, I don't care how fast you ran 25 years ago or how many transactions you closed last year. Two, I have no clue if you're telling me the truth or not. I could have said I ran a 14:10 5k, or closed 91 transactions, and you'd either have to take my word for it or assume I am a liar.
How are your blogs, or other websites, introducing you? What do you suppose prospective clients care about? These answers will vary for everybody, and what works for some won't work for others. I believe this business is still about personal relationships. I do want an agent who can produce, but not at the expense of having an ego I can't deal with. I do want to play softball with, or run against, somebody who is athletically gifted, but not at the expense of being with someone who drives me nuts.
Are your blogs YOU? Nice to meet you.
Matt,
Those are some great points, I always get a laugh inside when I meet real estate agents or anyone like that.
thank you,
Stuart