1. Write about some place local:  The smaller the region the better.  A community post is generally more valuable than a city post, and a city post is better than a county post. The more specific your post, the higher likelihood it will return higher search engine results.

2. Provide original and interesting content: Actually say something.  Don't just link off to other web pages.

3. Post lots of pictures: There is nothing that captures the spirit of a place better than a picture. Except... Video.

4. Take a video: Videos of communities will be all the rage starting in 2009. If you have your video hosted somewhere, let one of our community builders know and we'll see if we can get it displaying on your community.

5. Do not post a bunch of self serving marketing material on the bottom of your post: If a home buyer or seller finds your information interesting they will figure out how to contact you.  Also, our editors highly downgrade posts with built in - self serving marketing messages. Have a way for the consumer to contact you, but keep the 'PICK ME, PICK ME' messaging to a minimum.

6. Write about current events happening in your community: Opening Day for Boating, Seattle's Pioneer Square Art Walk

7. Write about people in your community: Saline Chief of Police. What better way to make a connection with someone in your community than to profile them for your blog. A fantastic way to break the ice on a relationship you've been meaning to foster.

8. Write about local businesses: Everyone loves to get the inside tip from the "locals" about the hot places to try. This is your chance to be that localBubble's Boutique in Laguna Beach, New Rita's Restaurant

9. Write about tourist attractions and points of interest: They are called "attractions" and "interest" for a reason.  People are attracted to them and will be attracted to the posts you write about them.

10. Don't write about yourself or simply recite what you did: People want to see your personality shine through, but they are on Localism primarily to learn about a new place. Once you prove to them that you are a good source of information then they will become interested in learning more about you personally. No one cares about these posts: "I joined the Bellevue Washington Chamber of Commerce". "Last weekend I river rafted in the Wenatchee river"  Instead write this post: "Upcoming Dover New Hampshire Chamber of Commerce Events" and "Hood River is Hot" Unless you are providing good pictures and an interesting read to go along with it, no one is interested.

Bonus:

We are creating a site to attract the consumer and hopeful draw their participation.  Post sparingly about real estate.  When you do write about it, write about new home developments, and subdivisions. Barclay Park Condos

Super Bonus:

Sponsor your community on Localism. Assure that your description of your community, links to sites of interest and your home search site are front and center while people learn about your community. (when you click on this link, you will log in to Localism with the same user name and password as ActiveRain)

 
Post is included in group: The New Localism
Post is included in group: Localism Beta

120 Comments on 10 steps to Localism success

JUL
01
2008
2 Featured Posts

Devil's Advocate Here - I am concerned about your comment "post sparingly about real estate."  I am always torn between becoming a local beat journalist and talking about what I know - real estate.  I don't really want to become the town's beat journalist.  I thought localism was a place for people to go to learn about a town because they are interested in it's real estate.  Has that focus changed?

4:00am • #2
Outside Blog

Greatings from Virginia Beach!

Sherry I can understand both point of views.  Though I can admit countless times I've been reading about a local spot in hopes of gaining some insight that turned into an infomercial with someone trying to sell me something (ie., their services).  It was definetly a turnoff.  Thanks Jonathan for the great read!!! 

4:39am • #3
270,988 Points 41 Featured Posts Outside Blog

JONATHAN - I follow many of the tips that you've laid out here.  I'm just wondering if the editors are frowning upon the fact that I have an "About The Author" box at the bottom of the page.  Personally, I see nothing wrong with it.  Although you say that they will find us if they are interested in the article, is there any reason why we shouldn't make it easy for them to do so.  Most of us use an e-mail signature because it is user-friendly.  I want Localism to be the best site that it can be, and I think that this is something that most of us have looked forward to.  However, I hope that we are not penalized for providing information that makes us easier to find.

5:28am • #4
570,498 Points 95 Featured Posts Localism Sponsor Outside Blog Hit Router

Jonathan, thanks for the mention in my video about the Chief of Police Paul Bunton in Saline, MI. Just an FYI, the video is on page one of Google three times. All the negative stuff about him disappeared, was he happy? yes.

I appreciate your post so much, some people ( not naming names) have coached their people to only wright about real estate, their market etc... IMO they are boring, boring, boring, unless you are in the market to buy or sell or thinking about it.

I assume what you are talking about is the long tail. I am using getclicky so I can see what the consumers or readers are looking for and what search terms they find me under. Amazing to see what and where I place based on the search terms. I would like people to follow me, because I am not only a Realtor but a Realtor who is involved in their community and knows what is happening around all of Washtenaw County.

Ditto, on them finding me if they need me.

5:54am • #5
361,174 Points 59 Featured Posts Localism Sponsor Outside Blog Hit Router

Jonathan, I've been waiting for the revamped Localism for a long time and am excited that it is almost here.  Great tips.

6:03am • #6
160,822 Points 9 Featured Posts Localism Sponsor Outside Blog

Johnathan, Great tips that I would never have thought were THAT important. I am still learning, as we all are, but this post will go a long way, helping me in the future!

Since Makeover2Takever started, I have really dug my heels in and started reading others post and do like the more casual "it's not all about me" posts.  Much more enjoyable to read in my opinion.

I live in a town FULL of engineers and have been writing "2" styles, mine, and tech for them. I have had a few great leads from the tech post, that I think are horribly boring, to say the least.  Do you think I should keep writing for "2" markets, or just go for it with a more personable touch?

Looking forward to the Localism launch, for sure!

6:16am • #7
342,815 Points 3 Featured Posts Outside Blog

Hmmm...not sure that you aren't giving consumers more credit than than is reasonable...."they will find the author"....they can't "find the lister" when the name, number, e-mail, phone and address are easily accessible in a listing and now they should "research" how to find the author...hmmmmm

6:24am • #8
208,142 Points 1 Featured Post Outside Blog

Jonathan - Looking forward to the finished product  This post is a keeper with all the great instructions

7:06am • #9
Localism Sponsor

I am anxious to see the finished product.  Having videos sounds like a winner.

7:24am • #10

I am new enough I really don't understand all about the localism.  Our town's on Active rain is full of content about a real estate investment group (non-Realtor) with applications to join. The other post about the area is from a person that two counties to the northwest of here with info he apparently gleaned from a Wikipedia apparently put on to up his points and advertise his business....which is a "voice over" business to add a professional voice to your recordings.  The only two comments to his post had nothing to do with his content, but comments running down one of the local backs.  Don't think either of those is going to want to make a person look into moving to our area.

 

 

8:30am • #11
582,177 Points 34 Featured Posts Localism Sponsor Outside Blog Hit Router

Great tips, Jon.  Odd that I got out of bed this morning wanting to write about local and hyper-local blogging.  I still have an angle... 

And I'm really excited to see what the new Localism has in store for us.

8:39am • #12
408,296 Points 74 Featured Posts Outside Blog

Hopefully it will help make the launching even better and give more exposure to both the community here as well as the communities outside.

8:44am • #13

Thanks for the tips - just starting to study "what makes a blog successful" --

8:47am • #14
224,760 Points 2 Featured Posts Localism Sponsor Outside Blog

I can't say enough good things about Localism.  It is an excellent tool for agents to write about their community, especially the neighborhoods they prospect or live in.

8:54am • #15

Ok Jonathan...between you & Rich's Post, you got me all excited...bring it on already!

9:03am • #16
187,851 Points 8 Featured Posts Localism Sponsor Outside Blog

I too am very excited about this roll-out and I say thank you!  Can't wait to see it.  Although I agree with most of what you have said I have to say that the acutal leads I am getting has increased significantly that come from AR or Localism once I added buttons/contact info at the bottom and they are good leads. 

9:08am • #17
172,223 Points 10 Featured Posts Localism Sponsor Outside Blog

Thanks for the overview.  It is really helpful in helping me form the type of posts that are best on localism. 

9:12am • #18
609,086 Points 59 Featured Posts Localism Sponsor Outside Blog

Gosh I wonder if I am doing it right... I will have to look and make sure I got it.

9:22am • #19
146,976 Points

Thank you so much for the heads up on where you are heading. I strongly agree that Localism will be huge for us in real estate and I agree with your guidelines on interesting stories, etc. (Missy Caulk has it down and is a fine example of how to do it right!)

I am fortunate that it is still a "novelty" medium here in NE Ohio. Those few of us here already on AR have a great advantage to utilize this for success, if done as you have stated. Thank you.

 

9:27am • #20
239,284 Points 5 Featured Posts Outside Blog

Jonathan,

I agree with you in that localism will be one of our keys to success. Will the revamp get rid of all the old stuff currently on localism. Lots of info for the consumer to wade through.

9:33am • #21
258,096 Points 24 Featured Posts Localism Sponsor Outside Blog Hit Router

I'm looking forward to the new Localism. I enjoy writing about Kentucky and some of the local spots I like to visit. I just bought my first video camera so I will have to get busy filming. Thanks for all the info.

9:42am • #22
213,794 Points 2 Featured Posts Outside Blog

Hi Jonathan...  I Cannot wait to see what is coming in Localism, SEO is now important in our business. I'm getting New clients from my positions in Google from my AR postings, many of which show up immediately from posting in the Rain!

I would like to write more about Victoria, rather than just real estate, it's just finding the time, real estate marketing for my clients comes first. I show them my Internet marketing, results from my AR postings, and they love it. No other Realtor in Victoria at the moment can show them this, it has helped me in my real estate business. Other Realtors comment about my Search engine presence.

So, can we continue to get credits for photos, and soon Video's that's something I can do in my day to day activities easier than writing a lot of content about everything. I know it helps and I try, but some here in the rain have a natural talent , Like Katerina Gasset and others to write. I love it, but I just do not always time.

Thanks once again for your inspiring ideas and supporting to us all with business with AR. Who would have thought, how inter connecting,helpfull and meeting so many new friends in AR would have become, I've been here since Jan 07, and I'm glad I was part of AR.

Have a Great day  :O)

PS: I hope my spell check error goes away soon, forgive me if there are any errors here.

9:45am • #23

Great thank you for being a great Leader and providing all this useful information and platfor for all of us out here!

9:47am • #24

Thanks Jonathan I will keep a copy of this post and use it as a guideline.

9:54am • #25

Jonathan,  Thanks you for the tips.  I was recently on vacation in St. Petersburg.  We did a lot of tourist things and I made sure to post them to the localism site in St. Petersburg.  I encourage everyone to post about their vacation on localism in that area.  Tourists do things the locals tend to never get around to doing.  So, these post are actual experience about things to do in the community and the more content about a communtiy the better.

While the site is geared to new people to the community, I believe if tourist get accustomed to using the sight while on vacation they are more likely to use it at home also.  Plus, a lot of people will move to places they have visited on vacation.  Localism is their built in Realtor/Lender network. 

9:58am • #26
255,455 Points 34 Featured Posts Localism Sponsor Outside Blog

Jonathan, I appreciate the info. We just have to remember to put ourselves in the shoes of the consumer...they don't care what we did over our weekend. They want to know what THEY can do.

Thanks for the reminder. Later in the rain~Deb

9:58am • #27

Isn't it funny how Realtors have to also be techies, photographers, videographers and now excellent writers? 

10:00am • #28
245,396 Points 9 Featured Posts Localism Sponsor Outside Blog

Great suggestions for writing blogs consumers want to read. 

10:08am • #29
224,431 Points 12 Featured Posts Localism Sponsor Outside Blog

Great suggestions and reminder for those of us that have been around for a while.  Personally I need to spend about 2 days getting up to speed on the entire 2.0 platform.  I got my video camera today and have started on that project but I still have a way to go.

 

 

10:08am • #30
105,486 Points 8 Featured Posts Localism Sponsor Hit Router

Nice directions on what you want to  see us post in Localism, the guidance is appreciated.  I also LOVE seeing the Featured Localism post showing up on the main dashboard today!

10:10am • #31

soun ds like a great way to get leads

10:37am • #32
259,608 Points 38 Featured Posts Outside Blog

I noticed that my localism posts don't get rated high even though I follow many of the guidelines. Am I posting them to the wrong category or something? Do they automatically go to Localism?

 

10:39am • #33
160,012 Points Outside Blog

Hi Jonathan, I was happy to see you mentioned my "Hood River is Hot" post on this entry. I appreciate your input on what people on localism are interested in reading. I have been trying to write my blog entries to interest people who are looking for info on specific gorge towns and areas, and I actually post my entries to Localism (for consumer) more often than the real estate professionals side.  Thanks, Amy

10:42am • #34
609,086 Points 59 Featured Posts Localism Sponsor Outside Blog

I don't think you can expect high points (is that what you mean by rated Monika?...)  They are not going to get the traffic on AR that our h20 cooler stuff (talking to our peers ) is going to... but the new outside blogs will help those posts get exposure on search engines. 

Google cached my new blog yesterday.   I looked at it at first and thought HUH? because I don't think of my AR blog having a lot of localism because I have not focused on Localism here but all the content since 2006 that is local is what I put on my outside blog.  I probably need to prune back a few more articles that are not as locally focused that are appearing on my "outside" AR blog.

I can't believe I hesitated about having an AR outside blog for even a day.

10:51am • #35
597,242 Points 111 Featured Posts Localism Sponsor Outside Blog

So, all the topics that are listed currently will be no more? I have always noticed that the majority of posts are real estate industry related and there is NO topic for About or Interests and stuff like that on the front page.

There is the About, Market, and other topics when posting our stuff though.

I clicked on a few of the topics and only a few posts show up in each category.

Is the new Localism going to sort through all the topics and plop the posts in their specific topic? 

10:57am • #36

Jonathan, I'm looking forward to seeing what localism will become.  I've tried a few times to do things in localism, such as add a neighborhood or to add a picture, and received the following error both times.  Will this be corrected at some point in the future?  Mike

An Unexpected Error Occurred.

We've notified the appropriate people at ActiveRain about this error. Sorry! We'll try to get whatever caused this fixed as soon as possible. Please click here to return to the home page.

10:57am • #37
190,354 Points 11 Featured Posts Outside Blog

Thank you for these tips. Looking forward to our new Localism.

11:52am • #38
344,612 Points Outside Blog

Sounds good. But please we must again ask - beg - that the A/R gods reconsider linking the Localism posts directly and hard coded as a link on the outside blogs. It makes no business sense for agents to be required to have all their local competitors in Localism linked onto their outside blogs. Our 2 cents.

12:10pm • #39
681,273 Points 145 Featured Posts Localism Sponsor Outside Blog Hit Router

Thanks for the through article on how to write better Localism posts, Jonathan. We can all benefit  from this adn it will help Localism become the best site it can be. I tend to focus on local articles and continue to try and improve with each one. Not always sure, though.

Jeff

12:29pm • #40
210,393 Points 1 Featured Post Localism Sponsor Outside Blog

Hi Jonathan,  I too had the problem with the " Unexpected error... "  Very much looking forward to the enhanced version.

12:46pm • #41
237,414 Points 11 Featured Posts Localism Sponsor Outside Blog Hit Router

Thanks for the tips. I am so excited for Localism! 90% of my blogs are Localism and I am pretty on track from what you have listed. The only item is number 5 - I go back and forth on this. At the beginning I never put a blurb at the end but I seemed to be in the minority so I started to. I guess from now on I am just going to leave it off. Thanks for the insight!

12:48pm • #42
Outside Blog

First I have to say AR and Localism are amazing and a big THANK YOU for them. 

I'm not clear on why we shouldn't write about real estate there.  I thought that's the place we were supposed to post market reports.  And I have to disagree on the statement that if they like what they read they will find a way to find us.  I don't think our signature should be more interesting than the piece but I feel there should be an easy and clear way for the public to find us.

1:12pm • #43

"I am always torn between becoming a local beat journalist and talking about what I know - real estate.  I don't really want to become the town's beat journalist.  I thought localism was a place for people to go to learn about a town because they are interested in it's real estate.  Has that focus changed?"

Sherry,

Without going into too many details, a primary mission of the new Localism will be to bring consumers and real estate professionals together around the local community. We are hoping to create a platform where the consumers will contribute as well as just read.  I believe that in order to do this we need to focus on local content that is interesting and beyond just the scope of local real estate.  If we can accomplish this goal then the return from real estate sales will come.

1:27pm • #44
129,484 Points 5 Featured Posts Outside Blog

Great information. I will have to take my camera with me wherever I go. I never thought about pictures being so important to localism, but it sure is. Thanks

1:31pm • #45

"JONATHAN - I follow many of the tips that you've laid out here.  I'm just wondering if the editors are frowning upon the fact that I have an "About The Author" box at the bottom of the page.  Personally, I see nothing wrong with it."

Adam,

It has more to do with how the new localism is laid out; the author already gets a significant amount of exposure for their posts and adding more "about the author" just looks trashy.

I also address this because many of the posts that we are reviewing are 2/3 "about the author" and 1/3 "content".

1:33pm • #46
238,798 Points 9 Featured Posts Localism Sponsor Outside Blog Hit Router

I am one of the about the author violators - I would just much rathe rmake it easier for them to find me with my "signature".  I am excited though to see what is new:)

2:06pm • #47
240,398 Points 15 Featured Posts Outside Blog

I agree with most of what you've written Jonathan, but I have to say that since I added a standard closing with contact icons to my posts, I've seen traffic to my website increase substantially.  I'm following Laurie Manny's lead there and it's been a good one.  Will this cause a problem with the new localism?

2:39pm • #48

Thank you  for some guidelines.  I look forward to the changes!

www.PippaMAC.com

 

Pippa MAC
2:49pm • #49
152,742 Points 4 Featured Posts Localism Sponsor Outside Blog Hit Router

Jonathon- I am looking forward to it.  Originally, I started putting local info on my outside blog and just adding a few posts to localism.  With AR outside blogs and revised localism, I'll be able to unite my posts in one place.  Thanks for all your work!!!  (Oh and sorry, but I'll probably keep my contact info at the bottom).

3:07pm • #50
539,925 Points 11 Featured Posts Outside Blog

Jonathan, great job looking ahead to the needs of the consumer and the site. Thanks.

3:12pm • #51

Jonathan, Congratulations on your move to hyper-local communications. We've been experimenting with it for some time now and are quite pleased with the feedback from Real Estate agents and consumers.

3:36pm • #52
3 Featured Posts Outside Blog

Hi Jonathon, Thanks for the tips.  I always welcome suggestions.  I'm constantly a work in progress.  I do intend to applies these pointers. 

3:41pm • #53
237,616 Points 56 Featured Posts Localism Sponsor Outside Blog

Jon, I can't wait to see the new site. I keep hearing about how totally fantastic it is and am anxious for the unveiling.

Thanks for all the pointers and hopefully Localism will be the go-to site for consumers.

4:23pm • #54
1 Featured Post

It's a double edged sword isn't it. Offering more points for  higher rankings, yet needing to remind bloggers to have something relevant to share.

Thanks for posting.

4:40pm • #55
2 Featured Posts

thanks for the post..I am just starting to delve into "localism" and am happy to have the helpful tips.

4:41pm • #56
Localism Sponsor

Aahhhhh, now I get it. :) Thanks Jonathan, great post as always. So far the only it looked like a lot of people were just interested in adding communities with no content and I wasn't seeing the point but now with that description you posted, it will be awesome if used properly, great stuff, you da man!

Be Blessed & Significant!

Travis

4:46pm • #57

Jonathan - Well I've been all across the board on my posts, unsure sometimes of what to do. Thanks for laying it out so clearly...right after I finished a "me" localism post ;->. Appreciate the direction.

4:53pm • #58

Looking forward to the new Localism.  With regard to them "finding us", they may call an office and the duty agent for most companies will get them. :) My preference is a nice signoff at the bottom with my name/company and Cell number.

Sheila Reeves
5:25pm • #59
Localism Sponsor

Thanks for the ideas. You made some very good points.

5:43pm • #60

Dear Jonathon,

I hope this means the Localism area will be easier to navigate. I have been pretty frustrated because the posts are

not in order by the date, so I have to sift throught a load of old posts to find any new ones....at least on the Michigan section.

I love your tips on what to write about the local community.

 

Cecilia Nault

6:37pm • #61
1 Featured Post

Jonathan, I've written my Localism posts adhering to the Localism home page intro:

What is localism?
Or more appropriately, what will localism be? Localism will be the premier spot on the Internet for accessing local real estate information provided by those who understand local markets the best, real estate professionals.

  • Find meaningful real estate information, not just demographics and listings.
  • Get perspective on local real estate markets from the experts.
  • Interact 1 on 1 with agents to get your questions answered.

The majority of my localism posts have been about the local real estate market, one of the four major localism categories which are: About, News and Events, Market Reports and Listings.

I hope the new Localism will not be dropping my favorite category.

6:49pm • #62
Localism Sponsor

This is very helpful.  I have not gotten too involved with localism, as not understanding the link with active rain.  This helps me understand it better and hopefully I will get more info posted there.  I have not been adding photos into the blog posts and tend to just post market reports & listings.  I did add a little regarding restaurants, but this is great info.

Thanks,  Gina McKinley

7:05pm • #63
1 Featured Post

Thanks so much for the insight  Jonthan... I have been posting on Localism, but with your tips I can find more materials and fun things about my community to post about.....

I made sure I bookmark this one.... I think it's a great idea to rebuild localism so that It can work for the consumer and also increase the awareness of the Realtor... Great Job....

7:39pm • #64

Jonathan,

Thanks for the direction. I have been running some ideas around in my head about doing some of the very things you mentioned, but was unsure if we were going in the right direction. This helps a lot to support what I was thinking of doing. Can't wait to see/experience the changes.

Grant

7:52pm • #65
179,374 Points Outside Blog

Looking forward to the Localism revamp! The concept is wonderful, and I hope one of the changes is to ensure that "fresh" content finds its way to the top of each category.

8:12pm • #66

Thanks for the information, I love posting to Localism, it's such a unique site.  Our last and current client found us on localism.  They loved that fact that we blog about "real" events within Arizona and we posted pictures.  Thanks for all the new changes.

Cheron Lange

8:27pm • #67
393,210 Points 1 Featured Post Localism Sponsor Outside Blog

Great advice we have seen our traffic increase significantly sine we have been doing just what you suggest.

9:30pm • #68
231,551 Points 1 Featured Post Localism Sponsor Outside Blog

Thank you for this informative post.

           We have found by posting to Localsim and blogging community activities has helped increase our business. Have really enjoyed writing blogs about Texas and things to see and do in our community.

9:50pm • #69
267,920 Points 18 Featured Posts Outside Blog

Jonathan - this is so exciting - many of my posts have been Localism posts and I have been sad that they  been like the step children of AR (lol) - I've struggled to understand why Localism posts get no web traction while the same post on AR does - waiting with baited breath. :)   

9:56pm • #70
532,996 Points 35 Featured Posts Localism Sponsor Outside Blog

Thanks for an excellent blueprint to follow for writing quality local content, Jonathan. Looking forward to the Localism2.0 debut!

10:06pm • #71
355,831 Points 9 Featured Posts Localism Sponsor Outside Blog

The localism component on active rain will be very exciting.  I just interviewed a new business and took some photos so I am looking forward to adding this to localism. 

10:29pm • #72
1 Featured Post Outside Blog Hit Router

Hi Jonathan, I read your post and I am excited about the future of the Localism site. I do want to say that I am a little confused when I looked recently at Miami Beach under Localism. Excuse me as I am relatively new to AR, so perhaps I did not do something correctly. What I discovered was a lack of any listings or marketing reports under Miami Beach and everything seems to default to Miami. personally I have posted about 20-30 blogs that directly relate to Miami Beach, and yes I did check the box to make sure they were also posted to Localism. Please let me know if I have missed something here or is there something not happening on the site. Thanks in advance for looking into this. I look forward to our collective success.

11:38pm • #73
302,189 Points 3 Featured Posts Localism Sponsor Outside Blog

OK - you da boss - thanks for the simple to follow guidelines

11:46pm • #74
JUL
02
2008
102,997 Points 1 Featured Post Localism Sponsor Hit Router

Thanks for the info Jonathan! Being new to the bloging process, I can use all the pointers I can get.

1:40am • #75
1 Featured Post

Jonathan thanks for sharing the vision and thank you for the great suggestions. I look forward to Localism maximizing its potential. I certainly see an awesome opportunity to introduce my city to some and to aid others in expanding their knowledge of the area.  I am thrilled with the use of such a superior vehicle in which to provide positive, real-time exposure for my community.  

I am thankful to all the great minds  that contributed to the visualization, creation, planning and the continued growth of this incredible cyberspace community. Being involved with ActiveRain has truly been rewarding and the benefits have been immeasurable. I await the next phase of this success story.

2:21am • #76

Thanks, good tips for those of us who are new to the business.

jcalvin
7:00am • #77

Jonathan, one more idea -- how about some input on the "how to" on getting set up on local.

jcalvin.activerain.com
7:04am • #78
218,912 Points 31 Featured Posts Outside Blog

Jonathan - I am VERY excited about the new localism. As an Agent who works with localism as often as possible and see's the results coming through the AR platform with inquries EVERYONE should be excited and utilizing localism ! I am happy to see so many great localism articles showing up on the platform as featured ! Keep up the good work at AR...now, come on and launch it will ya ! :)

8:27am • #79

Perfect timing!! I was thinking of Localism on my drive to the office. The sun is shining beautifully this morning and it would be a great day to take some photos for a post. Thanks for the tips!

8:39am • #80

Excellent tips! I am definitly forwarding on to my agent clients who I am trying to encourage to get more active with Localism.

9:52am • #81

It would be nice if if were possible to post to localism these days! For weeks now, I've been tagging posts to go to Localism, by state, county, city, and they just don't appear. (Previously, I'd been successfully posting to Localism for over a year!) I've tried to contact the "ActiveRAin gods" via email, but no response. I posted a blog about the problem a few weeks ago, but again, no response! I did discover that a whole lot of other people were having the same trouble, though.

Maybe your first "helpful hint" should be on how to make the "post to localism" button actually WORK!

Laura Warden
10:11am • #82

Jon - just now making it over here, and glad I did.  This is great!  Clear, consice and focused.  If folks just follow this post as a guideline, they have no idea the power and what's in store for them.  I am excited about the localism launch and looking forward to witnessing how this will not only effect our members and community, but the impact it will have on the industry!!  IT WILL BE ENORMOUS!!

10:21am • #83

Thanks for the great update and tips. Looking forward to the new LOCALISM!

 

Christopher Rich - Fairfield County CT Realtor
10:26am • #84
1 Featured Post Localism Sponsor

Great tips and information.  There is a lot about localism I don't understand.  I have looked at it and there seems to me no consistancy as to the dates things are posted.  Maybe that is what you are fixing.  Anyway thanks and I look forward to seeing all your hard work.

1:03pm • #85
275,955 Points 3 Featured Posts Localism Sponsor Outside Blog

Does this mean that the new localism will have more information visible about the writer than was framed previously?

1:43pm • #87

I am sticking to talking about my farm area, which also happens to be the sub I live intoo.  That way I have personal experience and I can talk about the things I actually do and why I love living here.

3:57pm • #88

Jon - as a new AR member I'm glad I came across this post. Your suggestions are straight forward and make sense to me. 

To gear up for localism, I added a homepage link from my site to the localism site. Then I posted an article to localism. But when anyone on my site clicks the link to localism, my post is nowwhere to be found. From some earlier comments I see others are in the same quandary.

I expect  perhaps this result might have a lot to with points earned by early joiners, and something to do with the continuing existence of old posts, presumably posted by others with many more points than me.  

My two questions are:  1)will the new system level the playing field somewhat for those of us who only recently joined, or will our localism posts be lost in space forever? 2) will posts that lose their relevancy  due to passage of time somewhow be reduced in position?

I look forward to the new system, and any further updates on it.

 

 

4:24pm • #89

Thank you for the post.  For someone new to AR, I am finally getting the knack of writing and on my way to writing more about my local community.

7:07pm • #90

Awesome!  I printed it out!  Just having what you know abstractly put into concise directions is such a help. 

Thanks!

Gina Murphy
10:43pm • #91
JUL
03
2008

Jon,

Looking forward to the update to localism!

Hey, you never mentioned market reports, I have been watching cities in my farm for some time and monthly publish market reports, what is your feeling on them?

Take care!

RJH

9:54am • #92

Thanks for the tips...

I Can't wait either for the New Localism and the ability of more consumer interaction!!

2:57pm • #93
3 Featured Posts

Jonathan:  Awesome. Along with all the others, I am looking forward to the new Localism format. Much appreciation for the hyper-blogging guidelines and especially for linking to positive examples. 

5:22pm • #94
1 Featured Post

Great advice.  I can't wait to get started.

6:13pm • #95
164,209 Points 10 Featured Posts Outside Blog Hit Router

Jonathan - Thanks for the guidance and tips to keep us in line... A great refresher to keep us on task.  I'm really looking forward to the launch of new localism.

9:34pm • #96
JUL
05
2008

Great post.  Posting relevant local content to localism can get you focused in on your niche for your community.

12:17pm • #97

Thanks for the tips. Like many, I am waiting for the finished product.

12:31pm • #98
JUL
06
2008
395,736 Points 15 Featured Posts Outside Blog

Jonathan:  You mentioned "Bubble's Boutique" in your post.  Is it true that most of the guys from Active Rain Corp go to "Bubbles" occasionally... and that the lovely Ms Bubbles provides them with much more than just "bubbles ???"   :)

4:20pm • #99
193,030 Points 7 Featured Posts Localism Sponsor Outside Blog

Jonathan, thank you for the great tips.  I'm working on Localism more and these tips really help.

7:00pm • #100
JUL
07
2008
1 Featured Post Localism Sponsor Outside Blog Hit Router

Looking forward to the new Localism.  It was aked but I didn't see the answer.  Will the old localism posts go away?  I have had some recent post that fit the bill (minus the links back to my website) that I would hate to not see included.

9:09am • #101
Localism Sponsor

Great post...thanks Jonathan.

Really looking forward to the new Locaiism

5:06pm • #102
Outside Blog

Has anyone come up with ways this might benefit local lenders?  Since our expertise has very little to do with ones neighborhood other than values for homes, I'm wondering if anyone has come up with an indirect marketing angle for the mortgage industry?

8:38pm • #103
JUL
10
2008
122,769 Points Localism Sponsor

Jon,

I just looked at the new localism site last night and it is a great improvement.  Your comments are well taken about localism success but I do have a question.  I post at least twice a week about one specific neighborhood (and have since February) with lots of photos yet only two or three of those posts actually show up in that neighborhood designation.  What determines whether or not a post is listed?  I am also the ONLY poster for another neighborhood yet not all of those posts show up either.  It's frustrating to say the least. 

Thanks for continuing to grow this important segment of the market.

Michael Bergin, GWSleptHere.com

12:14pm • #104
JUL
12
2008

From "tizliz" in Virginia Beach

Great post.  A lot of helpful guidelines and answered several of my questions about blogging about my favorite neighborhoods.

Thanks  Liz Carlson

3:05pm • #105
534,957 Points 45 Featured Posts Outside Blog

Jon - just curious about who will be Featured Agents on localism. The "buy a community/condo" hasn't gone into effect yet, but I noticed that a local agent was Featured and don't quite understand the logic. Wouldn't it make sense that whoever is contributing the most to a community or condo building be the featured agent?

4:59pm • #106
JUL
17
2008

I will be following this post to learn more about the rules. Thanks

7:53pm • #108
JUL
19
2008
1 Featured Post

This is one for the Bookmark list.  Thanks for the oustanding advice Jonathon.  It is gradually becoming more and more clear to me how the Localism is going to work.

11:29am • #109
JUL
20
2008
2 Featured Posts

Love the new Localism, however, I feel that Localism should allow real estate agents have the choice to synonymously balance real estate information in Localism and local community content in their blogs.

 

10:51am • #110
JUL
21
2008

I think people get the picture or understanding that we are in the business of real estate or mortgages or whatever your part of the process.  I do agee people are looking for local guides and friendly professional who understands their need for this information and getting it to them without hitting them over the head that we are in it to make money.  I think most people don't mind that we make money in helping their families settle into our area.  I think that want a trust guide that can show them how speacial the area is and the reason we chose the live in it ourselves and raise our family and run our businesses. 

9:43pm • #111
JUL
27
2008

Thank you for the information on localism.   I have much better understanding of it now.

Lucille Noble (lnoble@weichertdunhill.com)

Lucille Noble
5:47pm • #112
JUL
28
2008

Good suggestions on what and what not to write about.  I know pictures are important as well.

Thanks for sharing!

Janet

6:45pm • #113
JUL
30
2008

Jon...you said:  "Do not post a bunch of self serving marketing material on the bottom of your post" 

Can you post a little?---or do you suggest none at all!

FYI:  Some post I do and on some don't..... have to use a password--for instance on this one I didn't  but on my previous comment--I did! Is it something that is being work on--just curious!

P.S. Thank you for fixing the "spelling" thingy!

p.s.s. Thank you for the ctrl key glich---hope you won't do away with it!--I am having to much fun with it!  lol

5:03pm • #114
JUL
31
2008
1 Featured Post

Thanks for posting these examples.  I will check them out for ideas of what is appropriate. 

12:50am • #115
226,895 Points 29 Featured Posts Localism Sponsor Outside Blog

so does this mean that an optimal localism post... is not a market report?

best

4:21pm • #116
SEP
08
2008
JAN
18
2 Featured Posts

This is a good and informative post about a topic I have largely ignored and now won't! I am still struggeling with uploading photos though... from desk top to AR...

8:14am • #118
MAR
01
199,338 Points 6 Featured Posts Localism Sponsor Outside Blog

Thanks for good information here about posting to localism. I have received numbers of calls from people who contact me about local businesses. It does turn into a network session. Thanks!

9:20am • #119
MAR
14
1 Featured Post Localism Sponsor Outside Blog Hit Router

Excellent tips for writing what we always want to be compelling information.  I'll keep your tips in mind as I prepare my next blog.

8:44am • #120
JUN
22
609,086 Points 59 Featured Posts Localism Sponsor Outside Blog

Can you add a city?  I can tell where to add a neighborhood on ActiveRain... and post the content to Localism but if the city is not already there?

10:53am • #121
SEP
23
170,029 Points 6 Featured Posts Localism Sponsor Outside Blog Hit Router

Jon, good tips..I've been following most of them for some time without even knowing it...and now that I've read this, I can bookmark it for future reference as I perpare to write more Localism posts. Thanks!

11:43am • #122
OCT
11
115,896 Points

Jonathan-Great reminder of 10 great ways to Localism success.

12:43pm • #123

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Jonathan Washburn

Seattle, WA

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